If you own a small or midsized business, chances are you’ve come across the term ‘digital transformation’ rather frequently. The term itself signals that your business has shifted from a traditional one to a more tech-savvy one. What does this really mean? It means that instead of depending on customers [...]
Ever since the birth of the internet, businesses have been trying to harness its vast powers to get their name out there and reach potential consumers who are searching for their services or products. The first businesses that used the internet were mainly retailers, as they had to sell their [...]
Small businesses are the lifeblood of any local economy. They are also the most prone to failure, with as many as nine out of 10 failing in the first five years. Today’s consumers are aware and connected—they can find information about your business almost instantly online and from a variety [...]
Online reviews are like the love child of trust and transparency. When they’re done well, they align with our values and help customers make informed decisions about who to do business with. When they’re done poorly, it can feel like the world is out to get you. But what if [...]
Online customer reviews are quickly becoming one of the most popular ways for businesses to entice prospective customers as well as provide an additional outlet for users to share their experiences with a business. They also serve as an addition for potential customers and clients who want to research a [...]
Internet users are now more inclined than ever to share their personal experiences online. From social media sites like Facebook, Google+, and Twitter to niche sites like Yelp and TripAdvisor, people are increasingly turning to the web as a means of communicating with and establishing trust in one another. A [...]
Online reviews on websites such as Yelp, Google My Business, and TripAdvisor are important for businesses. These platforms allow businesses to connect with their target audience and get recommendations from their customers. Moreover, online reviews impact potential customers’ buying decisions. A study by Statista found that 92% of online shoppers [...]
Whether you’re a new business or an established brand, now is the time to embrace digital marketing and search engine optimization. With so many businesses flooding the Internet, search engines are assigning even more importance to websites that include relevant keywords and detailed company profiles. That means every company needs [...]
Businesses of today are constantly on the lookout for ways to improve their operations. The constant drive toward innovation and improvement has led to a new wave of digital technologies that are revolutionizing how businesses operate today. With the advent of the internet, e-commerce has become a pivotal marketing tool [...]
