The world of online marketing is changing rapidly, and so is the consumer. They no longer trust ads, websites, or other promotional methods to get their attention anymore; instead, they see them as spam. Websites that don’t offer any additional value to users are seen as advertising hubs, and as [...]
Online review sites are valuable for consumers when researching products and services. By reading reviews from other customers, you can understand what to expect from a business before you even step in the door. Not all online review sites are equal, though, so it's important to know which ones to [...]
The world of digital marketing is growing at an exponential rate and the number of online platforms is increasing by the day. This has led to a situation where businesses are operating on multiple digital channels to reach their target audience. Online reviews are among the most critical inputs for [...]
Online restaurant reviews are a double-edged sword. On the one hand, they offer an unprecedented opportunity for prospective guests to read unfiltered accounts of your business before visiting it. On the other hand, online reviews can make or break your business in ways that no other marketing can. As such, [...]
If you are reading this, it is probably because you have an online business and you are looking to get more customers. This article is not intended as a comprehensive guide on how to succeed in your online marketing endeavors; rather, it is a quick-start resource that will get you [...]
When it comes to marketing your business, it’s important to keep your finger on the pulse of what’s working and what’s not. You see, depending on where you are in your business development process, you might be starting from scratch, or you might already be halfway there. Feedback and reviews [...]
Customers are the lifeblood of any business. The way they perceive your company can make or break you, especially in the age of online reviews. A positive review can attract new customers and strengthen loyalty among existing ones while a negative one can drive away potential clients and harm your [...]
Online reviews are a powerful tool that can either make or break your brand. Potential customers trust online reviews as much as personal recommendations from friends and family, so your business needs to do everything you can to encourage people to leave you favorable ratings on sites like Google and [...]
Online reviews are one of the most powerful tools you have as an e-commerce business. With a great online shop, customers will be more likely to buy from your store again. But getting those coveted customer reviews can be tricky. Especially if you’re just starting. Here are some best practices [...]
