Online customer reviews are quickly becoming one of the most popular ways for businesses to entice prospective customers as well as provide an additional outlet for users to share their experiences with a business. 

They also serve as an addition for potential customers and clients who want to research a business before making the final purchase. However, not everyone understands and knows how important they can be when it comes to entropy business or e-commerce sites. 

But what are they? And more importantly, how can you use them to your advantage?

Online Customer Reviews

Online Customer Definition

Online customer reviews are a type of online commentary that allows customers and potential customers to leave honest and genuine reviews about a business. They are usually written by someone who has used the service or product and is either a current customer or has been in the past. 

These reviews are often posted online on websites like Yelp, Google+, TripAdvisor, and a variety of other platforms. They are not just limited to online stores and businesses, though. 

Individuals and families can post reviews about their experiences with doctors, lawyers, schools, hotels, restaurants, and almost any other type of business.

How Do Online Customer Reviews Work?

Online customer reviews work in a variety of ways. They often take place as a conversation between a customer and a business representative or agent. Customers will either log in or write a review on a website and then add it to a “reviews” section of the page. Anyone who sees the review is then able to add their comments about it. These reviews are public and can either be approved or disapproved by the business. 

If a business does not have any reviews on its page, customers who see them will be able to comment on the page and other customers will be able to see and read the review. Public reviews are usually visible on a business’s website and can be seen by other customers as well. 

The reviews are usually either positive or negative and will usually be labeled as such as “Positive,” “Negative,” or both. Generally, the higher the number of reviews a business has, the more trusted and authentic they are. When a consumer reads a review on a business’s page, they will usually be able to see how many reviews the business currently has.

Why Is It Important?

Online customer reviews are a great way for customers to leave feedback and reviews about a business. However, they are also an important way for customers to tell the world about their experiences with a business. What customers say in reviews can either help a business get more customers or lose them. 

Either way, it is important to have as many reviews as possible. Online reviews have shown to be a very accurate and trusted way for consumers to share their experiences with a business. They can help prospective customers get a better idea of what a business is like by reading what other customers have said about their experience with the business. 

This can help both customers and business owners stay away from businesses that have a lot of bad reviews and stay away from businesses that have few or no reviews.

Pros of Online Customer Reviews

There are so many pros when it comes to using online customer reviews, especially if you are looking to improve your online reputation and sales.

Increase Sales

If you are looking to boost your sales, having positive reviews is the way to go. Positive reviews will go a long way in increasing brand recognition and sales of your products and services. Customers prefer to purchase from companies that get a lot of positive feedback, so having great reviews will help you stand out from the competition.

improve brand loyalty

One of the most important pros of online reviews is that they help to build customer loyalty. More specifically, they help to improve brand loyalty. In a survey conducted by Google, 63% of customers said they’re likely to purchase from a brand they have a positive impression of.

Expand Customer Base

Having reviews will also help you to expand your customer base. With online reviews, you can target specific audiences and appeal to people who may not have otherwise considered your business. Customers who have been exposed to positive feedback are far more likely to recommend your brand to others.

Cons of Online Customer Reviews

While some cons come along with using online customer reviews. It is important to understand these and how to avoid them if you want to reap the benefits of using reviews.

False Reviews

These are reviews written by people who are not true customers of the business. So, if you are using fake reviews, you will be doing a disservice to your brand image.

Review Spamming

This is the practice of repeatedly posting the same review on different sites, or reposting reviews from previous sites. This is a big no-no and will result in your account being shut down by online review sites.

Substandard Reviews

These are reviews that are written by people who are not genuine customers and are attempting to build up their online reputation by posting positive reviews. This is a big problem, and it will hurt your reputation and cause business harm.

Types of Online Customer Reviews

When it comes to reviewing a business, there are a variety of types of reviews that can be used. Some of the more popular types of online customer reviews include:

Positive reviews

These are the most common type of online reviews. Positive reviews are usually written by customers who are either happy with their experience with the business or who want to share their honest experience with the business. 

Some customers prefer to keep their positive experiences private, while others like to share them with other customers or the public. Positive reviews will help your online reputation, but they are also a great way to drive new business. Whether you have one or twenty-five stars, they will help you to stand out from the crowd.

Negative reviews

Negative reviews are also very common and are more common than positive reviews. They are written by customers who have either had a bad experience or did not get what they were expecting from the business. 

Like positive reviews, some customers like to keep their negative experiences private while others like they want to share their negative experiences with other customers or the public.

Neutral Online Reviews

There are also neutral online reviews, and they will not harm your online reputation and brand image as much as the negative reviews will. The best way to make sure that your business is getting these types of reviews is by being a good and kind person in your professional and personal life. 

  • Professional Conduct: If you have been acting professionally in your professional life, there is a good chance that you will be getting neutral online reviews.
  • Personal Conduct: This is similar to the way that your professional conduct will affect your reviews. The way that you carry yourself in your personal life will also affect your neutral online reviews.

Mixed Online Reviews

Mixed reviews are a combination of positive and negative online customer reviews. These types of reviews will be evenly divided between the two types of online customer feedback. The best way to make sure that your business is getting a mixture of positive, negative, and neutral online reviews is to be professional and kind in your professional and personal life. 

The best way to make sure that you are getting a mixture of mixed online reviews is to be professional and kind in your professional and personal life.

How to Get Better Online Customer Reviews?

There are a few things that you can do to get more and better online customer reviews. One of the most important things that you can do is to stay active on your page with lots of comments. This will show other customers that you are active and will most likely attract more reviews to your page. 

Another important step that you can take is to create an engaging and interesting page. The more interesting and engaging your page is, the more reviews you will get. You can also use sites like Textizen to create engaging and interesting pages that are filled with information. You can also post and respond to comments on your page to show other customers that you are active and responsive. 

You can also use services like Sprinklr to track how many people visit your page and how many stand on it. This will let you know how to improve your page and attract more reviews.


Although online customer reviews are not as old as e-commerce and e-business, they are quickly becoming one of the most important ways to generate sales and build an online following. Not only do they allow customers to write reviews about their experiences with a business or product, but they can also write reviews about the company itself. 

This allows you to build a positive reputation for your business and can potentially help you attract new customers or clients. With all of the benefits that come with online customer reviews, it can be difficult to decide how to get more of them. 

Luckily, we have outlined all of the different ways that you can get more and better online customer reviews. Follow these steps, and you will be well on your way to getting more and better online customer reviews.

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