If you own a small or midsized business, chances are you’ve come across the term ‘digital transformation’ rather frequently. The term itself signals that your business has shifted from a traditional one to a more tech-savvy one. What does this really mean? It means that instead of depending on customers for word-of-mouth marketing and referrals, your company can now achieve the same level of exposure by using tools like Google and Facebook. 

It also means that instead of relying solely on personal referrals, you can use online reviews to direct potential clients toward local businesses like yours. However, many small businesses have no clue about how important this is or why they should care about it at all. So, here’s everything you need to know about online reviews:

What are online reviews?

Online reviews are written testimonials about a product or a service that a customer has used, and they are posted online by other customers. Although online reviews are primarily written by customers, they can also be written by services and freelance writers who have used the product or service in question. Online reviews can be written about various products and services. However, the most common types of reviews are those written about restaurants, hotels, dry cleaners, banks, fitness studios, retail stores, and other services.

Why are online reviews important?

Online reviews allow you to increase your visibility, gain exposure, and boost conversion rates by offering complementary services and products. They also enable you to provide additional information and build trust with your customers. Online reviews are, therefore, important because they help you build brand recognition, attract more customers, and achieve higher sales volumes. They can also enable you to gain access to new markets and expand your sphere of influence.

Increase Visibility

Online reviews are a great way to help increase your business’s visibility in the eyes of potential clients. When potential clients take the time to read your reviews, they’re essentially seeing you at your best. Having positive reviews will make it more likely that potential clients will choose your business over others. Having negative reviews, on the other hand, could be enough to deter potential clients from even considering your business at all. Writing good reviews for your business is one of the best ways to increase visibility online.

Boost Conversion Rate

Depending on the industry you’re in, you can expect to see anywhere from a 7% to 33% boost in conversion rate after publishing a review. That’s a no-brainer reason to start reviewing your competitors and customers. Reviewers are most likely to recommend businesses that provide high-quality products and services. And as we’ve seen, a positive review is one of the best ways to show your potential clients what you’ve got to offer. Moreover, having more reviews for your business online will also show Google’s algorithm that you’re a reliable business and thus boost your overall online presence.

Build Brand Recognition

With online reviews, you can do more than just boost your visibility in the eyes of potential clients. You can also use reviews to build brand recognition among your current customers. In fact, research shows that 91% of customers trust online reviews as much as personal recommendations. That’s why you need to start including reviews on your website and social media pages. Having customer testimonials on your website will show your customers that you appreciate their business. And most likely, they’ll want to contribute to your online reviews as well.

Attract Customers

If you’ve been focusing on growing your customer base organically, you’ve probably noticed that you’ve reached a certain point. Now, how do you get more customers? By using online reviews to attract new ones, of course! Research shows that 88% of consumers trust online reviews as much as personal recommendations. So, instead of relying solely on word-of-mouth, you can use online reviews to attract more potential customers.

Build Trust

Not only do you get to show your potential clients that you’re great at what you do, but you also get to build trust as well. After all, if your customers trust you enough to write a review, they’ll most likely also recommend you to their friends. In order to build trust with your customers, you need to start including reviews on your website and social media pages. Having customer testimonials on your website will show your customers that you appreciate their business. And most likely, they’ll want to contribute to your online reviews as well.

Why Is It Important to Have Good Ratings?

A good rating on an online review site such as Yelp or Google+ is essential because it signals to other customers that the business has welcomed them with open arms and provided them with a quality service or product. Given the fact that online reviews have a major impact on a business’s success, it makes sense to make sure that they are helpful, professional, and detailed.

Ways to Generate Online Reviews

Post Reviews 

The most obvious way to generate online reviews is to post reviews on online review sites. You can also use websites like www.reviewme.com to post reviews with the help of a bot. 

Be Consistent 

If you post reviews on double the number of websites, then expect to see higher ratings. Over time, you’ll build a strong presence online, and your loyal customers will be more likely to recommend your business to their friends and family. 

Keep It Short 

Most of your customers are busy people who don’t have the time to read lengthy reviews. Hence, you should keep your reviews as short and concise as possible so that your customers can easily understand your service or product and leave a review without any hesitation. 

Provide Details 

Remember that your reviews should not only provide a rating but also include some details about the experience at your business.

Be Active on Social Media 

Make sure to interact with your followers on social media channels such as Facebook, Instagram, and Twitter. You can also use social media platforms to post pictures of your services or products along with captions that include links to your online reviews. 

Use Email Marketing 

Email marketing is expected to be one of the most effective channels for generating online reviews. You can create emails that include links to online reviews on websites like Yelp, Google, and TripAdvisor. You can also use email marketing to send one-time surveys to your customers. 

Attend Events and Conferences

Business events such as conferences and trade shows offer an excellent opportunity for you to meet new customers and generate online reviews for your business. Make sure to take pictures of your services or products, take notes about the problems your customers are experiencing, and remember to include links to reviews on online review sites.


There’s no denying that online reviews are an extremely effective marketing tool for any small business. However, generating these reviews is no small feat and requires significant effort, especially if you’ve never done it before. That’s why it’s so important for you to learn how to get more online reviews for your business. By following this guide, you can generate both positive and negative reviews that will boost your online presence and drive more traffic to your business. Simply put, online reviews can help you grow your business and make a profit. So, don’t hesitate to start generating online reviews for your services and products.

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