Today, consumers trust online reviews just as much as they trust personal recommendations from friends and family. 88% of consumers say that user reviews are important when browsing for local businesses. But why? Why do these third-party opinions hold so much weight with potential customers? With the growth of social [...]
Online reviews are important for businesses. They can make or break a business. Online reviews provide potential and current customers with information on what it would be like to do business with you. They also show customers that other people have had a good or bad experience with your company. [...]
When you own a small business, staying updated can be difficult. There’s no time to read newspaper articles, much less blog and tweet about them. Fortunately, there are other businesses with whom you can share information. If your company qualifies as a B2B entity that is—that is if you sell [...]
The Internet has drastically changed the way people shop. No longer do shoppers need to rely on brick-and-mortar stores to make their purchase decisions. Instead, they can go online and read reviews from other customers before making a decision. According to a recent study, nearly 90% of consumers said that [...]
Online customer reviews are a great way for businesses to get feedback about their services and get new customers. A survey by market research company YouGov in February 2018 revealed that the number of consumers who trust online reviews as much as personal recommendations from friends has grown from 33% [...]
The hospitality industry is a very personal one. The experience that someone has when visiting your establishment directly affects whether or not they will return in the future. This is why it’s so important to have a strong reputation from day one when opening your new business. Allowing guests to [...]
Today’s consumers are armed with a wealth of information and social media tools that allow them to share their experiences on the most popular review sites. Online reviews can be an invaluable resource for businesses looking to build brand awareness, customer trust, and trustworthiness. While they can also cause a [...]
Online reviews have become an essential part of the consumer experience in just about any industry. With businesses now able to find new customers online as well as sell directly to their existing ones, it’s no surprise that almost every business has an online presence. Online reviews are essential for [...]
There are so many ways to market your business these days. You can advertise in magazines, on billboards and radio stations, or even on the side of a bus. But with so many different marketing options available for businesses today, which ones are most effective? The answer is online review [...]
