There are so many ways to market your business these days. You can advertise in magazines, on billboards and radio stations, or even on the side of a bus. But with so many different marketing options available for businesses today, which ones are most effective?

The answer is online review websites. While it might seem like a simple website that allows customers to rate businesses, these sites have a big impact on how people shop and where they spend their money. 93% of consumers trust online reviews as much as personal recommendations from friends and family when making purchasing decisions.

To put it simply – if you want more customers, you need an online presence that gives them good reasons why they should choose your company over another one. That’s why we’ve compiled a list of five reasons why online review sites are crucial for your business:

Why Online Reviews Sites Are Crucial?

1. Consumers Trust Online Reviews

Unlike ads, online reviews aren’t being paid for by the company that is trying to sell its product. These are honest, unbiased customer opinions that are free of marketing bias. 

People are more likely to trust a friend or family member’s recommendation, but they also tend to trust the opinions of strangers when it comes to online reviews. This means that when customers read reviews for your business, they are likely to believe them. 

Pre-made ads are often full of superlatives and won’t be as convincing, even if they are completely true. Customers might be skeptical of an ad’s claims, but they are much more likely to believe reviews written by other customers who have previously used and loved your products.

2. Build Company’s Brand & Reputation

Review sites for your business are also a great way to build your brand and reputation. Customers who frequent review sites like Yelp and Google are usually looking for trustworthy advice on local businesses in their area. When they find positive reviews for your company and see the positive rating your products or services have, they will want to visit your business. 

This can be especially helpful if you provide a service that isn’t particularly easy to understand, like an accounting firm or a medical clinic. Customers may have questions about whether your services are right for them, and reading reviews on review sites can help them make an informed decision. But what if you don’t have any reviews yet? This is where reputation management comes in. 

Reputation management is the process of monitoring how your business is represented online, trying to remove negative reviews, and adding positive reviews where they are missing. Reputation management is a crucial part of online marketing, and it can be used to build trust in your brand.

3. Lead New Customers Thru SEO

Another huge benefit that online review sites provide for your business is search engine optimization (SEO). If you have positive reviews on sites like Google, Yelp, and TripAdvisor, people who are searching for your products and services will be more likely to see your business pop up on the first page of search results. 

When customers are looking for a business like yours, they’ll often check these types of review sites first. If you have positive reviews on these sites, your products or services could be at the top of the results. That means that you’ll see more foot traffic and sales. 

You may think that SEO is something you don’t need to focus on, but if you want to stay competitive, you need to make sure your website is optimized. Positive reviews on top review sites can help your website be as appealing to search engines as it is to your customers.

4. Increase Conversion Rates

Online review sites can also help you increase your conversion rates. This means that more people who visit your site and review your products and services will purchase something. 

If your customers see positive reviews on sites like Yelp, they will trust your brand more and be more likely to purchase your products and services. With positive reviews, they’ll also feel more comfortable buying from your company online, even if it isn’t a physical store. 

Research shows that customers who see positive reviews are more likely to buy from your site. Customers who read negative reviews, on the other hand, are more likely to leave your site without buying anything.

5. Free and Easy to Set Up

Finally, online review sites are free and easy to set up. The best review sites will allow you to add a simple plug-in to your website that allows customers to rate your products and services and write reviews on them. 

Besides the plug-in, these sites don’t require much effort on your part. You don’t have to write the reviews or even go through each review to approve or delete them. This can be a huge advantage for companies that are short on time or resources. 

You can also expect to see results quickly. Positive reviews on top review sites can impact your business as early as a week after they’re posted. If you want to see more sales, more foot traffic, and a stronger brand, online review sites are something to consider.

Dangers of Online Review Sites

Unfortunately, not all online review sites are created equal. Some are problematic and could hurt your business instead of helping it. Whether you’re monitoring online review sites or trying to get positive reviews posted there yourself, you need to make sure that you’re doing it the right way.

Fabricated Reviews

The first issue of online review sites you’ll want to be wary of is fabricated reviews. Some business owners will go so far as to pay people to write positive reviews for their products or services on these sites. 

This is called fabricated reviews. When you see a review that seems too good to be true, there’s a good chance it is. It’s important to keep an eye out for this so that you can remove these reviews from your site or put them into context with other reviews.


Next, you’ll need to be wary of scams. This can happen on both review sites and social media. Businesses will sometimes pay for fake followers or likes that don’t exist. Or, they’ll pay for fake comments or shares. 

On review sites, this is especially dangerous because it can lead to a poor reputation. If you pay for fake followers, likes, and comments, you may get on a blacklist that prevents you from advertising on social media. 

When it comes to online review sites, you need to be very careful. If you get caught, not only could you lose your ability to advertise, but you could also lose your reputation.


Spams are another issue on online review sites that you’ll want to avoid. Spams are essentially fake reviews that businesses try to get onto these sites. 

Sometimes, these businesses will go as far as to hack into a customer’s account and post a fake review on their behalf. Spams can often be spotted because they aren’t written like a real review. 

If a review sounds too positive and is too long, it’s more likely to be spam. You can report spam on online review sites and hopefully get them removed. And while they aren’t as harmful as fabricated reviews, they do affect your site’s rating.

How to Avoid These Dangers?

Combating Fabricated Reviews

If you find that a good chunk of your reviews is fabricated, there are a few ways that you can combat this. First, you can report the review for violating the terms of service. 

These review sites operate in a similar way to social media sites, so many of them allow you to flag posts that violate the terms of service. Once you report the review, the site will investigate the review and the account that left it. If the review is found to violate the terms of service, it will be removed. 

Additionally, you can respond to the review with an honest explanation of the situation, or a link to your company’s privacy policy. If you’re not sure how to respond to a negative review, reach out to your customer’s support team or hire a professional review management company to help you respond appropriately.

Avoiding Spams

If you want to avoid falling victim to spam, there are a few things you can do. First, make sure that you’re not leaving comments on websites where you don’t belong. If you see a forum thread that’s unrelated to your business, don’t comment on it. 

Additionally, make sure you’re not engaging with spammers. If you’re interacting with a bot or a spammer, you make it easier for them to track your IP address, and you could get your account banned from a forum or website. To avoid this, make sure you’re not clicking on links or downloading attachments from suspicious sources. 

You can also use a VPN to mask your IP address and prevent spammers and scammers from tracking you.

Preventing Scams

If you want to protect your business from scams, you’ll want to make sure you’re not falling victim to any phishing attempts. Phishing is when a scammer tries to trick you into giving them access to your personal or financial data. 

There are a few ways that scammers try to get your information, but one of the most common is fake emails. Scammers will often send an email that appears to be from a company like your bank or credit card company but is actually from a scammer. 

These emails will often ask you to verify your personal information, such as your social security number or credit card number, or attempt to trick you into wiring money to a third party.

Final Words

When it comes down to it, online review sites are crucial for your business. They help you build your brand, increase sales, and even keep your costs low. These sites can be an extremely helpful tool for growing your business. 

But you have to know how to use them and make sure that you’re doing everything you can to make sure your business benefits from them. If you do your research and make sure to follow these important tips, you can make sure that your business benefits from these sites and sees a big boost in revenue and foot traffic as a result.

Articles You Might Want To Read:

How Online Reviews Affect Your Small Business

One-Stop Guide to Online Reviews and How to Win Them

Understanding Online Reviews: Tips For Beginners