The Internet has drastically changed the way people shop. No longer do shoppers need to rely on brick-and-mortar stores to make their purchase decisions. Instead, they can go online and read reviews from other customers before making a decision.

According to a recent study, nearly 90% of consumers said that online reviews influenced their buying decisions. And, over 60% of consumers said that positive online reviews made them more likely to purchase a product.

Online reviews can have a major impact on sales. But, how exactly do they influence purchasing decisions? Let’s take a look at three ways:

1. Online Reviews Give Shoppers Confidence

When online shopping customers read positive reviews, it gives them confidence in their purchase decision. They feel like they know what they’re getting and that other people have been happy with the product. This sense of confidence can be enough to push them over the edge and make a purchase, so keep it in mind when displaying reviews.

2. Online Review Can Help Shoppers Make Informed Decisions

In addition to giving shoppers confidence, online reviews also help them make informed decisions. After all, reviews provide an unbiased look at a product or service. They can tell shoppers about the good and bad aspects of purchase so that they can make an educated decision.

3. Online Reviews Can Sway Undecided Shoppers

If a shopper is on the fence about a purchase, online reviews can be the deciding factor. If they see that other people have enjoyed the product, they’re more likely to make a purchase themselves. On the other hand, if they see mostly negative online reviews, it can dissuade them from buying.

These are just a few ways that online reviews can influence sales. So, if you’re not already collecting customer reviews, now is the time to start. It could be the key to boosting your sales and growing your business.

How Online Reviews Influence Sales

How To Get Positive Reviews?

There are a few key things you can do to get consumer reviews:

1. Offer Incentives

One way to encourage positive reviews is to offer incentives. You could offer a discount on future purchases or enter customers into a contest for leaving a review. Just be sure not to offer anything that would violate the terms of service for the review site.

2. Make It Easy To Leave A Review

Make it easy for customers to leave reviews by providing links on your website and email campaigns. You could also send follow-up emails after a purchase and include a link to leave a review. The easier you make it, the more likely customers will be to leave one.

3. Respond To All Reviews

Respond to both positive and negative feedback, even if it’s constructive. Thank clients for their positive comments and address any issues raised in negative ones. This shows that you value customer feedback and are willing to make changes based on it.

4. Promote Positive Reviews

When you get a positive review, promote it! Share it on social media, your website, and email campaigns. The more people see it, the more confidence they’ll have in your product or service.

How Online Reviews Influence Sales

Perks Of Positive Reviews

Positive reviews (and negative reviews) can do more than just boost sales; they can also help you attract new customers and improve your search engine ranking.

1. Positive Reviews Attract New Customers

When potential customers see that you have positive reviews, it makes them more likely to do business with you. They’ll see that other people have had a good experience and feel confident that they will too.

2. Positive Reviews Improve Your Search Engine Ranking

Search engines like Google take customer reviews into account when determining your ranking. So, the more positive reviews you have, the higher you’ll appear in search results. This can lead to even more exposure and sales.

3. Positive Reviews Make You Look Good

Today’s digital world has changed the game for product reviews, and they’re one of the first things potential customers see when looking for your company. As a result, it’s critical to have good feedback in order to make a favorable first impression.

4. Positive Reviews Help You Stand Out From The Competition

If your competitors have mostly negative reviews, your positive ones will help you stand out. This can attract even more customers and give you a leg up on the competition from negative online review.

5. Positive Reviews Boost Your Overall Reputation

Positive reviews can do wonders for your reputation. They show that you’re a trustworthy business that cares about its customers. This can lead to even more sales and success in the long run.

How Online Reviews Influence Sales

6. Positive Reviews Help You Resolve Customer Issues

If you have a customer service issue, positive reviews can help you resolve it. They show that you’re willing to listen to feedback and make changes based on it. This can help turn a negative situation into a positive one.

7. Positive Reviews Encourage Customer Loyalty

Customers who have had a positive experience are more likely to be loyal to your brand. They’ll keep coming back for more of your products or services and may even refer their friends and family.

8. Positive Reviews Make It Easy To Sell Your Business

If you ever decide to sell your business, positive reviews can make it easier. They show potential buyers that your business is successful and has a good reputation. This can help you get a higher price for your business.

9. Positive Reviews Give You A Competitive Edge

In today’s competitive market, it’s important to have an edge over your rivals. Positive reviews can give you that edge and help you attract more customers.

10. Positive Reviews Help You Weather The Storm

No business is perfect and there will always be some negative reviews. But, if you have mostly positive reviews, they can help offset the negative ones. This can help protect your reputation and keep your business thriving.


Online reviews are important because they give shoppers confidence, help them make informed decisions, and can sway undecided shoppers. So, if you’re not already collecting customer reviews, now is the time to start. It could be the key to boosting your sales and growing your business.

Related Articles:

Importance of Online Reviews in Customer Satisfaction

Online Reviews Impact Purchasing Decisions

Getting Paid For Online Reviews And Surveys