Today, consumers trust online reviews just as much as they trust personal recommendations from friends and family. 88% of consumers say that user reviews are important when browsing for local businesses. But why? Why do these third-party opinions hold so much weight with potential customers? 

With the growth of social media and app-driven technology, it’s easier than ever before to find information about businesses. And while some people may think this is a negative thing, the existence of all this data has made things better for users everywhere. 

After all, now that anyone can see what other customers think about various businesses, companies have been forced to up their game if they want to stay relevant in this new age. If you’re still not sure why online reviews matter so much, read on for more information about the value of online reviews for businesses today.

What Are Online Reviews?

When customers leave feedback about a product or service, that’s an online review. These reviews often appear on top e-commerce sites, review sites, and social media. They’re also often included with printed materials and in advertisements.

Online reviews have become a staple of the modern purchase cycle, and they have a huge impact on consumers. Eighty-eight percent of consumers report that online reviews are important to their purchasing decisions.

There are a few different types of online reviews, but all of them are designed to give potential customers information about a particular business. Some review sites allow customers to rate their experience with a company on a 1 to 5 scale, with 5 being excellent. Other review sites ask customers for a short written review.

How Do Online Reviews Work?

Most review sites will allow you to add a call-to-action link. This link can be used to drive customers to any page of your website where they can leave a review. Consumers will see this link on the review site and click through to your website to leave a review. 

Many review sites will allow you to also add a button link to your website so that customers can leave reviews on your website as well.

Some review sites will also allow you to use a rating prompt to drive more customer feedback. 

A rating prompt is a rating scale that appears on your website that allows customers to easily rate their experience with your business.

How To Collect Reviews?

Reviews are a great way for you to get more reviews. There are a few ways to prompt customers to leave reviews after their purchase. You could also try to leave reviews on other websites where your business is listed. 

If you see positive reviews that are not from your business, leave a comment thanking the customer for the feedback. Be sure to ask them if you can use their feedback on your site.

The more positive reviews you have from real customers, the better your online presence will be. If you want more positive reviews, you can start by asking customers for feedback. You could include an email or call-to-action on your receipts, on your website, or in your app that encourages customers to leave reviews.

How Online Reviews Can Add Value To Your Business?

If you’ve operated a business for any length of time, you are probably well aware of the importance of reviews. While most people see them as important only for restaurants and hotels, online reviews can help you improve your business in several different ways:


Online reviews have an impact on sales in two different ways. First, when you have lots of positive reviews, it’s easier to convert website visitors into paying customers. Second, if you have lots of negative reviews, it will likely be harder to convert customers. When customers see negative reviews about your business, it can bring their confidence down. 

On a more basic level, more sales can equal more profit for your business. However, more profit isn’t the only way that sales can be impacted by online reviews. 

And while this is an additional cost, it’s a cost that is necessary to handle the increase in volume. Alternatively, you may need to work longer hours to keep up with the workload. Working longer hours can lead to employee burnout, which can be costly in the long run.


The impact reviews have on your reputation can’t be overstated. They are the first thing that potential customers will see when they’re reading about your business. Studies have shown that consumers place more value in first impressions than they place in subsequent impressions. 

This means that customers’ first impressions of your business will likely last for a long time, if not forever. If your customers see that you have tons of positive reviews, you’ll likely have a good reputation. If you have tons of negative reviews, however, you’ll likely have a bad reputation. 

As a result, reviews can be crucial for cementing your reputation among customers. When customers see tons of positive reviews about your business, they’ll likely trust your brand. They’ll also be more likely to recommend your brand to their friends and family. And while positive reviews aren’t the only thing that impacts reputation, they are one of the most important factors.

Customer Service

Do you know how many people leave bad reviews because they didn’t receive the customer service that they expected? Unfortunately, this happens quite often. A recent study found that 25% of people have left a bad review because they were unsatisfied with the customer service they received. 

While you can’t control everything that happens during the customer service process, you can control how you respond to negative reviews. If a customer leaves a bad review, take the time to respond respectfully. There are a few different ways you can respond. You could respond to the review and try to make things right. 

Alternatively, you could respond to the customer directly. This is often easier to manage, but it may be harder to track. No matter which route you choose to take, it’s important to respond to negative reviews. Responding to negative reviews is one of the best ways to improve customer service and respond to bad reviews.

Business Strategy

While online reviews can impact every area of your business, they can also impact your business strategy. How so? Well, when you review your online reviews, you can see what areas of your business need improvement and where you’re doing a great job. 

This allows you to make strategic adjustments to your business as needed. When you see that your customers love your product but hate your delivery times, you can use this information to shift your business strategy and make improvements where needed. 

You can also use online reviews to identify areas of your business that are already great. This can be a great way to stay motivated and improve morale.


If you work in the service industry and rely on customer reviews to make additional income, reviews are crucial to your business. When you have positive reviews, it’s easier to make money and get promoted in your industry. 

Unfortunately, not all employees are as customer-focused as they should be. In some cases, employees who are financially dependent on customer reviews may actively avoid leaving positive reviews. If you notice that your customer review count is low despite having happy customers, it may be time to talk with your staff.

Ask them why they’re not leaving reviews and what you can do to change their minds. Or, if you’re feeling more direct, tell them that reviews are extra income for their families. If you work in the service industry and rely on customer reviews to make additional income, reviews are crucial to your business.

Steps To Maximize Online Reviews

Ask For Reviews

You should ask for reviews from customers after every purchase. Be sure to include a call-to-action in your receipts, on your website, and on your app asking customers to leave reviews.

Respond To Reviews

You should also respond to reviews. This can either be by thanking the customer or explaining why you did what you did. Make sure to respond in a genuine way that doesn’t sound like a form letter.

Keep Up With Trends

The way that people review businesses has changed over time. Make sure that you keep up with what is most effective in 2022.

The Problem With Reviews Today

There are a few issues with online reviews today. First, businesses can ask customers to leave reviews. While this practice isn’t illegal, it creates an incentive for customers to leave positive reviews even if the experience wasn’t great.

Online reviews are also often fraudulent.

While some companies fake positive reviews, others fake negative reviews. This is called review bombing, and it is when one company has a vendetta against another company and does everything it can to hurt its rating.


These are just a few of the ways that online reviews can add value to your business. No matter what kind of business you own, online reviews can help make your business better. If you want to attract more customers and improve your bottom line, you’ll need to make collecting online reviews a priority. 

Make sure to check out this article again, as we’ll be updating it with new information as the world of reviews and online marketing continues to change. 

Ultimately, online reviews are an important part of running any business online. Even if you’re an online business, like an Amazon store, you should strive to get reviews from customers. And if you’re a local business, you can’t afford to ignore online reviews. They’re too important to ignore.

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