As a business owner, one of the best ways to ensure success is to make sure that your customers are happy. And in today's digital age, one of the best ways to find out if your customers are happy is to read online reviews. Not all online customer reviews are [...]
If you are reading this, it is probably because you have an online business and you are looking to get more customers. This article is not intended as a comprehensive guide on how to succeed in your online marketing endeavors; rather, it is a quick-start resource that will get you [...]
Online restaurant reviews are a double-edged sword. On the one hand, they offer an unprecedented opportunity for prospective guests to read unfiltered accounts of your business before visiting it. On the other hand, online reviews can make or break your business in ways that no other marketing can. As such, [...]
When it comes to consumer spending habits, trust is paramount. Users will only consider purchasing a brand they trust, and trust is built through repeat brand interactions. So how can you foster trust with repeat interactions with customers? The answer lies in online reviews. Companies big and small struggle to [...]
Online reviews are user-generated pieces of content that provide feedback about a product. They can be found on websites, apps, and social media platforms. Online reviews can be positive or negative reviews, and they can be written by customers or people who have never even used the product or service. [...]
The concept of an online store is simple enough. You have an e-commerce site, right? Well, if you’re running a business, that’s where you should be focusing your efforts. If not, why not set up an online store to sell your products directly to your customers instead of having them [...]
Online reviews have become an essential part of the consumer experience in just about any industry. With businesses now able to find new customers online as well as sell directly to their existing ones, it’s no surprise that almost every business has an online presence. Online reviews are essential for [...]
As more and more businesses focus on growing their online presence, many are turning to social media and Google searches as a way to increase brand awareness. However, marketing strategies such as these aren’t going to be enough in the future. That’s because more and more consumers are becoming savvy [...]
It's no secret that some businesses offer incentives for customers to write reviews, whether those reviews are positive or negative. In some cases, it's easy to spot a fake review. But in other cases, they can be more difficult to identify. Of course, not all businesses that offer incentives for [...]
