Online Review Marketing: How To Make A Name For Yourself?

‍The world of online marketing is changing rapidly, and so is the consumer. They no longer trust ads, websites, or other promotional methods to get their attention anymore; instead, they see them as spam.  Websites that don’t offer any additional value to users are seen as advertising hubs, and as [...]

5 Ways to Assess if an Online Review is Trustworthy

An online review can make or break your business. As both customers and businesses increasingly turn to peer-based websites such as Google, TripAdvisor, and Yelp to find local businesses and services, the importance of online reviews has also increased.  A study by Bright Local found that consumers trust online reviews [...]

Definition of Online Review: A Quick Guide to Understanding Reviews

In the world of digital marketing, online reviews are one of the most effective ways to attract new customers. An increasing number of businesses are advertising their products and services on review sites. This is because these platforms provide an opportunity to reach a broad audience while also positively influencing [...]

How Customers Use Online Reviews : A Quick Guide

Reviewing products online is a helpful way for customers to learn about new products and services and share their experiences with others. Reviews are written by customers, not brands, so the information is subjective. However, the insight gained from reviews can help brands make adjustments or changes to better suit [...]

Online Reviews: Helpful or Harmful?

Online reviews have become an integral part of the consumer-driven marketplace. They are accessible and digestible with a simple tap on a smartphone or PC. And because they are visible to everyone, they can be very influential in whether or not people choose to make purchases from a business. That’s [...]

Why Is It Important That Online Reviews Be Trustworthy?

Online reviews have become a key factor in consumers’ buying decisions. Research shows that 72% of shoppers find online reviews when researching a purchase, and nearly half (48%) say an ideal review is the most important piece of information before buying something new.  With just a few clicks, customers can [...]

Online Review Sites

Online review sites are valuable for consumers when researching products and services. By reading reviews from other customers, you can understand what to expect from a business before you even step in the door. Not all online review sites are equal, though, so it's important to know which ones to [...]

Online Reviews as a Marketing Tool: Pros and Cons

Online reviews are popular among businesses and consumers alike. People love reading reviews about their favorite places to shop, restaurants they want to try, and services they trust. Online reviews provide an opportunity for people to voice their opinions about a service or product without having to directly interact with [...]

The Stats Behind Online Reviews: What You Should Know

Today, more and more consumers are turning to online reviews when making a purchase decision. Research shows that as much as 80% of buying decisions are based on a person’s perception of products they haven’t even seen. To get the most out of your online marketing strategy, you need to [...]

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