The short answer is: it depends. There are a lot of variables that contribute to the credibility of an online review. A good website (like Amazon) is more trustworthy than a personal blog when it comes to evaluating a product's quality. This is due to the fact that reputable websites [...]
If you’re a business owner, you know how important word-of-mouth can be for your company. Word-of-mouth advertising isn’t just about what your friends say about you — it’s also about what other people think of your business in general. Today, this extends to online reviews and ratings on platforms like [...]
The rise of social media and online review sites has made it easier than ever for businesses to build their reputation and advertise their services. But with so many options out there, it’s not always easy to tell which are trustworthy. Anyone can set up a website and post a [...]
In today’s digital economy, word of mouth has become a more prominent source of information for consumers in their buying decisions. As such, businesses need to take the time to implement practices that will help them thrive online and leave an impactful impression on prospective customers. These measures can include [...]
Online store reviews are essential for any business. A third of all potential customers will check reviews before making a purchase, so you must encourage your customers to leave you a review. However, encouraging customers to leave a review — and getting positive responses — can be tricky. There are [...]
Online reviews are essential for any business. They help potential customers find your business and understand whether it is something they want to support before spending money on goods or services. The challenge with online reviews, however, is that there are so many options available. If you own a business, [...]
Internet users are now more inclined than ever to share their personal experiences online. From social media sites like Facebook, Google+, and Twitter to niche sites like Yelp and TripAdvisor, people are increasingly turning to the web as a means of communicating with and establishing trust in one another. A [...]
As the popularity of online shopping continues to grow, so do the number of scammers and illegitimate online stores. These scammers are experts at creating fake websites that look almost identical to legitimate ones, to trick people into giving them their personal information or money. So, how can you tell [...]
Whether you’re a brand new company or have been around for years, your success rate is probably pretty low. Sustaining growth and staying ahead of the curve when it comes to staying relevant with your target audience can be difficult. To ensure that your business sticks around and continues to [...]
