The word “review” might not seem to be something that would have much impact on your business. Unless you happen to own a restaurant or hotel, the idea of a review probably doesn’t seem crucial to keeping the lights on and your employees paid. However, in today’s landscape of social [...]
Fake online reviews are a growing problem. Many businesses rely on online reviews to attract customers, and some unscrupulous businesses will go to great lengths to generate fake positive reviews. In some cases, businesses will create fake accounts and write their own glowing reviews. In other cases, they will pay [...]
Online reviews are an important part of online reputation management. Whether you have a small business or a large company, a good rating on sites like Google and Yelp can have a positive impact on your business. But what happens when someone creates a fake review to hurt your business? [...]
Online Review sites can have a major impact on your business. Whether you’re just starting or you’ve been operating for some time, online review sites can be an important part of your marketing strategy. Positive reviews can lead to more visitors and customers, while negative reviews can have the opposite [...]
Online reviews have become the new word-of-mouth. With new digital technologies allowing consumers to instantly share their experiences, businesses must find ways to manage their online presence and reputation. Online reviews are a critical component of business success in today’s digital world. A study by marketing firm BEND found that [...]
It seems like every other day, we hear about a new online review problem. This can come as a shock to people who have only recently realized that the internet has largely turned into a platform for negative reviews. While it may seem like there are no positive reviews left, [...]
Today’s market is such that everything you do, say or release has the potential to impact your business. Whether it is a social media post, an advertisement, a blog post, or any other digital content, it is all likely to affect your business. This is why businesses need to pay [...]
Online reviews are an essential part of the customer journey when browsing for a product or service online. Research shows that 83% of consumers trust online reviews as much as personal recommendations. Furthermore, 94% of shoppers read online reviews before buying a product. These stats make it essential for businesses [...]
Online reviews on websites such as Yelp, Google My Business, and TripAdvisor are important for businesses. These platforms allow businesses to connect with their target audience and get recommendations from their customers. Moreover, online reviews impact potential customers’ buying decisions. A study by Statista found that 92% of online shoppers [...]
