The world of digital marketing is growing at an exponential rate and the number of online platforms is increasing by the day. This has led to a situation where businesses are operating on multiple digital channels to reach their target audience. Online reviews are among the most critical inputs for [...]
You may be an avid online shopper, but that doesn’t mean all websites are safe. In fact, with so many sites offering deals on products at a moment’s notice, it can be difficult to determine which sites are trustworthy and which ones are not. If you’re shopping online, it’s important [...]
The importance of online reviews has grown exponentially in recent years. According to research, the number of consumers trusting online reviews with their purchasing decisions has increased by more than 50% in the last three years. Creating a presence on review sites is an essential part of SEO and marketing [...]
The concept of an online store is simple enough. You have an e-commerce site, right? Well, if you’re running a business, that’s where you should be focusing your efforts. If not, why not set up an online store to sell your products directly to your customers instead of having them [...]
Online restaurant reviews are a double-edged sword. On the one hand, they offer an unprecedented opportunity for prospective guests to read unfiltered accounts of your business before visiting it. On the other hand, online reviews can make or break your business in ways that no other marketing can. As such, [...]
Sales are a challenging task for any business. It is hard to know when you have the right price, and as a result, many businesses struggle with it. You need to find new customers, keep the old ones or even convince them to come back again. A common way to [...]
When you open your business to the public, you have to deal with criticism and feedback. People will not hesitate to give their honest opinion about your business; the good and the bad ones. With so much content online, a single review can influence your reputation as well as your [...]
If you are reading this, it is probably because you have an online business and you are looking to get more customers. This article is not intended as a comprehensive guide on how to succeed in your online marketing endeavors; rather, it is a quick-start resource that will get you [...]
Consumers today have more power than ever before. With the click of a button, they can find out everything they need to know about a product or service before making a purchase. And one of the most important resources they use is online reviews. According to consumer research, 84 percent [...]
