When it comes to marketing your business, it’s important to keep your finger on the pulse of what’s working and what’s not. You see, depending on where you are in your business development process, you might be starting from scratch, or you might already be halfway there. 

Feedback and reviews are essential for growth and for building a solid foundation upon which to build the future. With that being said, if you are just getting started with online marketing for your business, then don’t worry! There are plenty of resources available to get you started. However, once you dive into the deep end (ie: rating and review sites), it can get a little tricky at first. So how do you know if it’s right for your business? Keep reading to learn more about how ratings and reviews can help grow your business.

What are Ratings and Reviews?

A rating and review are two types of user feedback that you can create for your business on websites such as Yelp, TripAdvisor, and Google. These types of websites are commonly referred to as “review sites.” You can also include “ratings” and “reviews” in your business’s name to generate even more user reviews and product ratings. These websites are very helpful to businesses because they allow them to gain valuable feedback on their products and services. 

Although ratings and reviews are not legally binding, they can strongly affect a business’s decision-making process. For that reason, rating and reviewing websites are incredibly important for your business to perform well on search engine results pages (SERPs). In fact, without well-reputed search engine optimization (SEO) techniques, you might not have a chance of ranking well on any SERPs.

Benefits of Ratings and Reviews 

If you have been in business for a while and have been quietly growing your business, you have likely observed a consistent pattern in your traffic and conversions. However, you may have also noticed that your traffic and conversions are on the decrease. What’s more, you might not know why these trends are happening and why they are having an impact on your business.

Your ratings and reviews are powerful tools that you can use to your advantage. By posting reviews and ratings about your products and services around the web, you are actively engaging with your customers and building future customers. This is the type of interaction that leads to lifelong customers

When someone leaves a review and rating for a business on a site, that information is sent straight to the owner’s inbox. This can be incredibly useful for companies that want to build brand awareness and for companies that are wanting to increase the number of reviews for their products and services.

The Importance of Quality Reviews and Ratings

Every business wants to grow, but it’s important to remember that growth comes at a price. By increasing your customer lifetime value, you are ultimately increasing the value that each customer sets upon your brand. By increasing the number of reviews and ratings that people have for your products and services, you are increasing the overall value that people place on your business. 

Depending on how you choose to go about this, you might receive more ratings and reviews from members of your target audience than you would have if you had only attracted the people who were looking for your products and services. 

Improves Landing Page Conversions

Ratings and reviews are a great way for businesses to get more leads and customers. By directly giving feedback to your customers, you are teaching them that you pay attention to what they have to say. This is the same principle that architects and construction workers use to gauge quality – they see how the finished product looks and feels. You are giving them feedback on how the product performs, and they will notice this right away. In the same way, when someone bookmarks your website, they are also giving you feedback on their experience with your brand. This can be a great indicator that your brand is right for them.

Positive Reviews Build Trust

Ratings and reviews are a great way for businesses to get more leads and customers. But they can also be a great way to build trust with your customers. If someone is satisfied with your services, then they are more likely to tell other people about you and your brand. This is especially helpful if you run a nail salon and you are getting the occasional rave review from your clientele. Your reviews can help build trust and reputation for your business.

Rank Business Higher On Search Engine Results

Beyond getting more leads and customers, ratings and reviews can also help your business rank higher on search engine results pages. The more feedback you have from your customers, the higher your business will rank. This is especially helpful if you run a nail salon and you are getting the occasional rave review from your clientele.

Help Improve Business Operations

Beyond ranking higher on search engine results pages and getting more leads and customers, ratings and reviews can also help your business do some good in the world. By giving other businesses feedback, you can see what aspects of your business are doing well, and what needs improvement. You can also use ratings and reviews to give advice to other businesses on how they can improve. You will be surprised how often this is the case.

How to Achieve Massive Organic Reviews and Ratings

Beyond all of these benefits, ratings and reviews have something else going for them: they are super easy to set up. You can get started by sending a simple email to your customers letting them know how they can leave you a review. This is the bare bones of setting up a rating and review system, but it is the most basic thing you can do. You can continue to build on this throughout the course of your business, but for now, just get started.


If you run an online business, then it’s important to know what types of content will help grow your business while also getting more traffic from readers. Ratings and reviews play a big role in this process by helping businesses gain more user feedback as well as building trust within their target audience. 

Ratings and reviews are great tools for businesses because they can help increase the number of customers, increase brand awareness, improve business operations, rank higher on search engine results pages, and give you advice on how to improve your business. They are also incredibly easy to set up, so there is no excuse not to use them!