The world of online reviews is a competitive one. In this environment, businesses must take every opportunity to increase their visibility and drive more traffic to their websites. The proliferation of social media has made it easier than ever for potential customers to see what other people think about any business they’re considering patronizing. 

This means that the success or failure of your business may hinge on how many positive customer reviews you can accumulate for your company. You need to leverage every strategy available to help you build visibility and drive traffic to your website from sites like Google, Yelp, TripAdvisor, Reliable Revies, and others so that more people will see your online profile and be willing to give you their business. 

In this blog post, we’ll go over a quick background of online reviews as well as some key advantages of online reviews for your business.

Online Reviews Definition

The word “review” stems from the idea of taking something “for review,” meaning to examine or look over it. In the online world, a review is an evaluation of an experience that a customer has had with a company, product, or service. 

Reviews are a critical component of online search engine optimization (SEO) and also provide a critical source of information for consumers searching for businesses online. A review can be a single sentence or several paragraphs long and can be posted on any website or social media platform where it is open to the public. 

When someone leaves an online review, they are leaving a public record of their experience with the business so that other people can see it. A review can be about a product, service, or even a particular person’s performance.

Online Reviews Statistics That You Need To Know

online reviews and seo

  • 51% of consumers say positive reviews influence their purchasing decisions – and this number is increasing.
  • 80% of consumers trust online reviews as much as personal recommendations. Consumers are 3x more likely to purchase from a business with at least 3 stars than one with no reviews.
  • 49% of consumers read online reviews even when they’re not researching a purchase.
  • 72% of consumers expect businesses to have an online presence with reviews.
  • 79% of consumers read online reviews out of curiosity.
  • 77% of consumers read online reviews to help them decide where to spend their money.
  • 73% of consumers look at online reviews when researching a purchase.
  • The average consumer reads 8 online reviews before deciding on a purchase.

Online Reviews Today

The world of online reviews has changed significantly in recent years. In the past, consumers depended on a small number of review sites to inform their purchasing decisions. Since then, there has been a dramatic increase in the number of review sites available to consumers. 

It’s gotten to the point where more than half of consumers trust online review sites as much as personal recommendations when making purchasing decisions. The result of all of this is that getting positive reviews for your business has become more challenging than ever. 

The competition for the attention of customers and potential customers is fiercer than ever before. Because of this, you must have as many positive online reviews as possible for your business. You must take advantage of every opportunity available to get more reviews for your company.

Advantages Of Online Reviews For Your Business 

Allow Consumers To Find You Easily

One of the most obvious ways that online reviews can benefit your business is by making it easier for consumers to find you. If you’ve been able to accumulate a large number of positive reviews, these will appear in the top search results for any terms that people are using to try to find your business. 

This will allow potential customers looking for your products or services to easily find your website, without having to go through a lengthy and tedious process of trying to locate it. With a single click, they’ll be able to see what other people have to say, and you can potentially convert many of these visitors into paying customers. 

If you’re able to rank high enough in search results for your top keywords, you may even be able to attract visitors who weren’t necessarily looking for your business in the first place. 

Build Trust And Credibility With Consumers

Reviews are one of the most effective ways to build trust and credibility with consumers. Since online reviews are such a common part of the online marketing landscape, most people are already aware of their significance and significance. When they see positive reviews next to your company, they know that this is a business that other people have enjoyed working with. 

This will help you to overcome one of the most significant barriers to entry in your industry. Consumers are wary of making purchases from businesses they don’t know anything about, and with good reason. 

Without any personal experience with your products or services, there’s no way for a customer to know if you’ll meet their needs or if you’ll be reliable enough to do business with in the long term. However, positive reviews from past customers can help to assuage these concerns and allow you to build trust more quickly with potential customers.

Show Consumers What You’re About

Reviews allow you to show consumers what you’re about as a company, and this can be especially helpful if you’re a newer enterprise that hasn’t yet built up a significant track record. 

If you’ve been able to accumulate a large number of positive reviews, you can use these as a window into the minds of your customers. Customers may be happy to leave positive reviews, but they might be hesitant to do so if they think it will be awkward. 

One of the best ways to overcome this is by proactively asking customers to leave reviews for your business. This can be an after-the-fact request or a request that the customer leaves a review while they’re still on your site.

Grow Your Audience And Network

Online reviews are also a great opportunity to network with potential customers and influencers in your industry. When you ask customers to leave reviews for your business, you’re also opening up the door for them to leave their contact information as well. 

This is a great way for you to make connections and expand your network of potential customers and partners. If you see someone leaving a positive review for your business, try to get in touch with them and let them know that you appreciate their support. 

If you’re looking for ways to build your network, asking customers to leave reviews is an easy and efficient way to do this. If you’re able to accumulate enough reviews, you may even find yourself getting contacted by interested parties who want to partner with you or promote your products and services.

It’s Free Advertising That Doesn’t Cost You Anything

When you consider all of the benefits that come from gathering positive reviews for your business, it’s easy to see that this is a great way for you to get free advertising for your business. 

When you have a significant number of positive reviews for your business, you will be able to leverage these to drive more traffic to your website without having to spend any money on advertisements. Collecting reviews is a smart long-term investment that can help to increase your sales and grow your business’s bottom line. 

Collecting positive reviews can help to drive more traffic to your website, which can lead to more sales and a larger profit margin. This is because when you have more reviews on your site, it’s likely that you’ll see a spike in organic search traffic, which will lead to more sales.

Showcase Your Brand’s Expertise

Another great way to leverage positive reviews is to use them to showcase your brand’s expertise. If you’ve been able to accumulate reviews for your products or services, you can use these to demonstrate that you have the knowledge, skill, and expertise to provide customers with what they need and solve their problems. 

This can help you to stand out from your competitors, especially if they don’t have any reviews or if they have negative reviews. Customers are more likely to trust businesses that have a significant track record of success. 

These types of reviews are helpful because they let potential customers know what to expect from your brand and can help to persuade them to choose your product over a competing one.

Increase Website Traffic And Sales

When you have a significant number of positive reviews on your website, you can use these reviews to drive more traffic to your site. The best way to do this is to include a prominent link to your reviews on your homepage. You can also add links to your reviews in your email marketing campaigns, on your social media pages, and in your physical store. 

If you’re able to drive a significant amount of traffic from these sources directly to your review page, many of these visitors will likely read the reviews and potentially become customers. Collecting reviews can help you to increase your sales in two ways. 

First, as we mentioned above, collecting reviews can help to increase your website traffic, which can lead to more sales. Secondly, positive reviews can help to boost your conversion rates, which can lead to even more sales. A higher conversion rate means that more customers are likely to purchase your products, which can lead to more revenue for your business.


Online reviews give your customers a chance to share their experiences with your business. Positive reviews encourage others to try your business and can help you increase traffic. By following best practices, you can collect positive reviews and reap the benefits. 

For your business, online reviews are a great opportunity to reach out to your customers and build trust, showcase your brand’s expertise, and drive more traffic to your website. By leveraging these opportunities, you can increase your sales and profits, and give your business the boost it needs to succeed.

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