5 Simple Steps to Improve Online Reviews in Your Marketing Strategy

The internet has allowed businesses to reach a global audience and level the playing field for small businesses that wouldn’t have had the same reach in previous decades.  However, because of this universal access, reviews are more important than ever. A positive review can boost your reputation and increase returns [...]

How to Use Online Review Sites To Your Advantage

An increasing number of potential customers are turning to online review sites as trusted sources when they are considering a new business or service. As a result, businesses are now having to take online review sites much more seriously than in the past. For some businesses, this is an alarming [...]

Caution: Online Reviews Problems You Need To Know

If you’re reading this right now, you’ve probably made your fair share of online purchases in the past. And if you’ve done your research, you already know that online reviews are an important factor when determining where to make future purchases.  A recent study found that 71% of consumers trust [...]

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