If you are reading this, it is probably because you have an online business and you are looking to get more customers. This article is not intended as a comprehensive guide on how to succeed in your online marketing endeavors; rather, it is a quick-start resource that will get you [...]
When it comes to marketing your business, it’s important to keep your finger on the pulse of what’s working and what’s not. You see, depending on where you are in your business development process, you might be starting from scratch, or you might already be halfway there. Feedback and reviews [...]
Online reviews are becoming more common than ever before. People are turning to sites like Yelp and Google to share their experiences with businesses they've interacted with. This is great news for businesses, but it can be scary too—especially if you’re a new business looking to grow your clientele. After [...]
If you own a small or midsized business, chances are you’ve come across the term ‘digital transformation’ rather frequently. The term itself signals that your business has shifted from a traditional one to a more tech-savvy one. What does this really mean? It means that instead of depending on customers [...]
The digital world is changing at a rapid pace, and with that comes changes in the online marketing landscape. In recent years, more and more companies have turned to online platforms to reach an ever-increasing audience. Instead of advertising their products directly to consumers, they can now advertise these products [...]
Today, almost any business can have a presence on the internet. That presence is called an online presence or digital footprint, and it’s one of the most important ways that potential customers can find you. Online reviews are one of the first things potential customers see when they Google your [...]
The internet is filled with statistics and data, both useful and useless. With so much information out there, the challenge for businesses and other organizations is figuring out what’s relevant to their needs. Even as technology continues to advance, online content offers a wealth of information that helps businesses grow [...]
