Why Ratings and Reviews Are So Vital to Your Business

When it comes to marketing your business, it’s important to keep your finger on the pulse of what’s working and what’s not. You see, depending on where you are in your business development process, you might be starting from scratch, or you might already be halfway there.  Feedback and reviews [...]

Online Reviews: New Form of Marketing

Online reviews are a powerful tool that can either make or break your brand. Potential customers trust online reviews as much as personal recommendations from friends and family, so your business needs to do everything you can to encourage people to leave you favorable ratings on sites like Google and [...]

The Value Of Online Reviews: How Customers Use Them To Make Buying Decisions

Online reviews are one of the most important ways for businesses to stand out in today’s crowded marketplace. They can make or break a company in terms of its reputation, word-of-mouth, and sales. This article explores the value of online reviews, how customers use them to make buying decisions, how [...]

Online Reviews: The Best Marketing Tool For Your Business

Have you ever wondered about the best ways to market your business online? If yes, then you’re not alone. Many businesses go through a similar situation and find it difficult to determine the most effective marketing tool for their business.  While traditional methods of marketing may no longer be sufficient [...]

The Impact of Online Reviews on Purchasing Decisions

Online reviews have become the new word-of-mouth. With new digital technologies allowing consumers to instantly share their experiences, businesses must find ways to manage their online presence and reputation. Online reviews are a critical component of business success in today’s digital world. A study by marketing firm BEND found that [...]

How Online Reviews Impact Purchasing Decisions

Online reviews are an essential part of the customer journey when browsing for a product or service online. Research shows that 83% of consumers trust online reviews as much as personal recommendations. Furthermore, 94% of shoppers read online reviews before buying a product. These stats make it essential for businesses [...]

5 Simple Steps to Improve Online Reviews in Your Marketing Strategy

The internet has allowed businesses to reach a global audience and level the playing field for small businesses that wouldn’t have had the same reach in previous decades.  However, because of this universal access, reviews are more important than ever. A positive review can boost your reputation and increase returns [...]

Free Marketing: Using Online Reviews To Grow Your Business

In this digital age, online reviews have the potential to make or break your business. While negative reviews can be a blow to your confidence, they’re also a brilliant opportunity to improve your business and give you the edge over your competitors.  If you’re not yet savvy with social media [...]

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