Online reviews have become an important part of the purchasing process for consumers. 77% of consumers read online reviews before buying a product. That means businesses need to be prepared if they want to succeed in today’s digital landscape. What impact do online reviews have on your business? When customers [...]
Online store reviews and ratings can be a double-edged sword. They are a quick and easy way to measure customer satisfaction, drive traffic to your site, and prove that your business is trustworthy. However, if you read most reviews, they can also be a source of stress. Negative reviews can [...]
When it comes to marketing your business, it’s important to keep your finger on the pulse of what’s working and what’s not. You see, depending on where you are in your business development process, you might be starting from scratch, or you might already be halfway there. Feedback and reviews [...]
For any business, getting reviews is crucial. Your customers can be your biggest advocates or your biggest opponents. Reviews influence consumer trust in your brand and are one of the most important factors when it comes to site ranking. Google has even released a blog post explaining why you should [...]
Online reviews are important for a number of reasons. They can make or break your business, for starters. If you have a lot of good reviews, it can lead to more customers and more revenue. However, if you have a lot of bad reviews, it can lead to fewer customers [...]
Online customer review websites have become a popular way to provide feedback and recommendations on local businesses. These sites function as social networks where users can leave reviews of their experiences with a particular establishment, product, or service. These are great for customers to help each other out. When you [...]
Today, online reviews are one of the most important tools that consumers use to make purchasing decisions. With the rise of social media and e-commerce, businesses and consumers alike have turned to online review sites like Yelp, Google, Amazon, and other pure internet retailers to find information about products and [...]
Newer generations are born digital. Millennials and Gen Zers are the first Internet-savvy generation. They do not need to see something or read about it — they just Google it, check it on social media, or find it on their app. These younger generations are also more distrustful of businesses [...]
Online customer reviews are a great way for businesses to get feedback about their services and get new customers. A survey by market research company YouGov in February 2018 revealed that the number of consumers who trust online reviews as much as personal recommendations from friends has grown from 33% [...]
