The world of online reviews is a competitive one. In this environment, businesses must take every opportunity to increase their visibility and drive more traffic to their websites. The proliferation of social media has made it easier than ever for potential customers to see what other people think about any [...]
Today, consumers are more brand-conscious than ever before. This means that businesses need to work harder than ever before to build trust and establish their place in their customer’s minds. After all, the growing number of brands means that more people will have different options for the same thing. And [...]
If you run a small business or you’re just starting and need some extra capital to grow your company, an online business might be the best choice for you. It can also be the worst one. Unless you run a physical business, it’s extremely difficult to get people to drive [...]
Online reviews have become an important part of the purchasing process for consumers. 77% of consumers read online reviews before buying a product. That means businesses need to be prepared if they want to succeed in today’s digital landscape. What impact do online reviews have on your business? When customers [...]
If you have ever used the services of a local business, then you are probably familiar with online reviews. These are comments, positive or negative, written by users about a business that appear directly on its online listing. These online reviews help potential customers make informed decisions when choosing where [...]
When you own a small business, staying updated can be difficult. There’s no time to read newspaper articles, much less blog and tweet about them. Fortunately, there are other businesses with whom you can share information. If your company qualifies as a B2B entity that is—that is if you sell [...]
Today’s consumers are so immersed in the ever-evolving digital world that they expect all businesses, big or small, to offer them an online presence. If you run a business and aren’t already offering your clients and customers the convenience of being able to check you out anytime, anywhere, there’s something [...]
Online reviews are one of the fastest-growing marketing channels for businesses. They give customers a way to voice their opinions about a company and also provide an opportunity for businesses to gain testimonials from happy customers. However, these marketing opportunities come with some risks for businesses as well. With so [...]
When it comes to consumer spending habits, trust is paramount. Users will only consider purchasing a brand they trust, and trust is built through repeat brand interactions. So how can you foster trust with repeat interactions with customers? The answer lies in online reviews. Companies big and small struggle to [...]
