In the age of social media and online review sites, managing your business's online reputation has become even more challenging. A negative review can quickly spread like wildfire across all platforms, but a positive review isn’t necessarily guaranteed to be seen by potential customers. Statistics suggest that only about 40% [...]
If you are reading this, it is probably because you have an online business and you are looking to get more customers. This article is not intended as a comprehensive guide on how to succeed in your online marketing endeavors; rather, it is a quick-start resource that will get you [...]
When it comes to consumer spending habits, trust is paramount. Users will only consider purchasing a brand they trust, and trust is built through repeat brand interactions. So how can you foster trust with repeat interactions with customers? The answer lies in online reviews. Companies big and small struggle to [...]
Consumers today are more informed than ever and are more discerning than before. When it comes to making purchasing decisions, it is more important than ever for businesses to have an online presence. Online reviews play a huge role in the purchase decision process, especially with the rise of social [...]
The concept of an online store is simple enough. You have an e-commerce site, right? Well, if you’re running a business, that’s where you should be focusing your efforts. If not, why not set up an online store to sell your products directly to your customers instead of having them [...]
The hospitality industry is a very personal one. The experience that someone has when visiting your establishment directly affects whether or not they will return in the future. This is why it’s so important to have a strong reputation from day one when opening your new business. Allowing guests to [...]
It's no secret that some businesses offer incentives for customers to write reviews, whether those reviews are positive or negative. In some cases, it's easy to spot a fake review. But in other cases, they can be more difficult to identify. Of course, not all businesses that offer incentives for [...]
Have you ever wondered what your competitors are up to? Do you ever get tired of looking at their latest blog post? Or do you ever wonder if their business is as effective as they make it out to be? If so, you’re in good company. Every entrepreneur wants to [...]
Customers are the lifeblood of any business. The way they perceive your company can make or break you, especially in the age of online reviews. A positive review can attract new customers and strengthen loyalty among existing ones while a negative one can drive away potential clients and harm your [...]
