An online review can make or break your business. As both customers and businesses increasingly turn to peer-based websites such as Google, TripAdvisor, and Yelp to find local businesses and services, the importance of online reviews has also increased. A study by Bright Local found that consumers trust online reviews [...]
Online review sites are valuable for consumers when researching products and services. By reading reviews from other customers, you can understand what to expect from a business before you even step in the door. Not all online review sites are equal, though, so it's important to know which ones to [...]
The online review landscape is a fragmented one. Review sites, both general and niche, have mushroomed in recent years. There are now so many of them that it’s getting increasingly challenging for businesses to stand out. To stand out, some businesses may be tempted to give themselves positive reviews. After [...]
Today, more and more consumers are turning to online reviews when making a purchase decision. Research shows that as much as 80% of buying decisions are based on a person’s perception of products they haven’t even seen. To get the most out of your online marketing strategy, you need to [...]
You may be an avid online shopper, but that doesn’t mean all websites are safe. In fact, with so many sites offering deals on products at a moment’s notice, it can be difficult to determine which sites are trustworthy and which ones are not. If you’re shopping online, it’s important [...]
Sales are a challenging task for any business. It is hard to know when you have the right price, and as a result, many businesses struggle with it. You need to find new customers, keep the old ones or even convince them to come back again. A common way to [...]
When you open your business to the public, you have to deal with criticism and feedback. People will not hesitate to give their honest opinion about your business; the good and the bad ones. With so much content online, a single review can influence your reputation as well as your [...]
If you are reading this, it is probably because you have an online business and you are looking to get more customers. This article is not intended as a comprehensive guide on how to succeed in your online marketing endeavors; rather, it is a quick-start resource that will get you [...]
When it comes to marketing your business, it’s important to keep your finger on the pulse of what’s working and what’s not. You see, depending on where you are in your business development process, you might be starting from scratch, or you might already be halfway there. Feedback and reviews [...]
