When you open your business to the public, you have to deal with criticism and feedback. People will not hesitate to give their honest opinion about your business; the good and the bad ones. With so much content online, a single review can influence your reputation as well as your [...]
New online review sites are popping up every day, but trust and authenticity are still issues. It’s no secret that online reviews can make or break a local business. More and more consumers are turning to the Internet for information, including user-generated reviews of local businesses. Your potential customers are [...]
Online reviews are everywhere, and it’s no secret that businesses can thrive or crash based on their ratings. Whether you’re a small business with a few locations or a large corporation with several franchises, the importance of online reviews can’t be overstated. Perhaps you assume that your customers won’t take [...]
Have you ever wondered why some places get more business than others? What makes them stand out from their competitors? What type of services or products can they offer that others can’t? If you’re anything like me, you probably thought the answer was marketing and other factors. But, the truth [...]
When you first launch your business, you probably don't think about how your reviews will play a role. After all, isn’t social media just a way to share what you’ve got? You probably have no idea how popular and influential reviews are until you start receiving them. To be honest, [...]
Online reviews can be tricky. They come in all shapes and sizes, and they can seem very different to different people. Even the most ardent of fans of online reviews might wonder how they can use them to their advantage. Anyone who has done business online knows that it’s easier [...]
Online reviews are an essential part of the customer journey when browsing for a product or service online. Research shows that 83% of consumers trust online reviews as much as personal recommendations. Furthermore, 94% of shoppers read online reviews before buying a product. These stats make it essential for businesses [...]
New research shows that businesses with an above-average number of Google reviews also tend to have higher customer loyalty, brand awareness, and even sales. With so much at stake, it’s no wonder that so many businesses are focusing on getting more reviews. However, not all businesses have caught on to [...]
Millennials are the most digitally savvy generation, and they are the first to adopt new technology. This is why this generation is often referred to as digital natives. Millennials are using online platforms to research products before buying them. The majority of millennials read online reviews before purchasing a product [...]
