Did you know that there are more than 10 million user reviews on Amazon? Now you do! That’s right — users have been leaving their impressions about products and services for years, and now you can see what other customers think of a product or service by reading reviews. 

If you’re looking to buy something online, reading customer reviews is a good way to get an idea of what to expect from a seller. If something is not as described or as claimed, people will speak up! Many of the customer reviews on Amazon help give readers a better idea of whether or not to purchase a product from a given seller. 

Read more to discover some ways that customer reviews can help you sell more products.

Online Reviews Meaning

When someone uses the words “online reviews,” they usually have in mind something quite different from what the average consumer might have in mind. Online reviews are user reviews that have been translated into multiple languages and are visible to the public at large. 

The vast majority of these reviews are positive — they are reviews of products and services, not of individuals. Users typically post their reviews of products and services on websites such as Amazon, Yelp, Google, Facebook, and others. 

When someone reads an online review, they are taken to the corresponding website, where they can leave a comment.

Online Reviews Quick Background

Online reviews are user reviews that are published online by users of a particular product or service. These may be written by the users themselves, or by someone connected to the manufacturer or seller of the product or service. 

Online reviews have become common practice in the business world. They are used to respond to search engine optimization issues, describe the quality of service, and promote products and services. 

Online reviews can also be found on consumer websites, and in very few cases, online shopping review websites have also been developed.

Popular Online Review Sites


Amazon has become a favorite online shopping destination for many people due to its wide variety of products, low price points, and quick checkout process. However, Amazon does have its share of bad reviews, and some may find it more challenging to navigate than other review sites. 

To help improve this, you can feature customer reviews on your home page. This page is critical to customer success, and letting customers see how they are performing will only help them in the long run.


Like Amazon, you can feature customer reviews on your home page. However, instead of just publishing reviews, you can also give people the ability to leave feedback on certain reviews. This way, you can get real-time reviews on any product or service you purchase on any website.


Google is perhaps more famous for its search engine than for its customer reviews, but that is starting to change. You can now feature customer reviews on your home page. This is a great way to appeal to a broader audience, as it can help you boost your search engine results.


Facebook is primarily a social network, but it has also evolved into a platform for customer reviews. Now, you can feature customer reviews on your home page as well as on your product detail pages. This is a really big help for customers, as it gives them an option to leave feedback directly from the product page.

Online Reviews Meaning to Customers

The fact that customers can leave detailed and meaningful reviews about products and services can be a great thing or a bad thing. Some customers may be hesitant to give honest feedback because they are not satisfied with the product or service, or they may be afraid of being perceived as critical of a brand. 

If you have been selling the same products or services for a long time, it is likely that you have developed good relationships with your customers and that you know what customers want and expect from you. 

Online reviews are also helpful in getting more customers as they are exploring different options. This is why it is important to monitor the reviews and quickly address all of them, especially the misleading ones.

Reduce the Impact of Misleading Reviews

The vast majority of online reviews are unverified and thus may be misleading or inaccurate. There are a few ways to reduce the influence of these misleading or inaccurate reviews:

  • Be clear about what is expected of the reviewer.
  • Confirm the authenticity of user reviews.
  • Verification processes can help root out fraudulent reviews.
  • Be particularly wary of user reviews written in languages other than English

Get More Customers Through Online Reviews

Answer Frequently Asked Questions

People always seem to have questions about products, and customer reviews are a great way to address those questions. Here are some questions that might be answered better by reading customer reviews: What is the typical selling price (resale value) for this item? What are the expected user rates (UARS) for this item? Who are the main users of this product? How often do people buy this product? What are their average ratings and reviews on Amazon?

Free Advertising Tool

Customers are directly spending money with these companies. By using their reviews to promote your products, you are advertising yourself. When someone purchases a product or service from a particular seller, that person may also be interested in your business. 

By posting a few photos of your products and/or services on Instagram and/or Facebook, you can create a real-time advertising campaign to promote your business. By showcasing the most recent reviews, you are also leaving a message to potential customers that you trust and are happy to have as part of their buying experience.

Post Products With The Online Reviews

Customers are often looking for products and services to buy as gifts, and they’re likely to search for and click on your product photos. By posting a photo of your products, your reviews, and a relevant product tag, you are effectively showing off your products and making your reviews visible on the web.

Showcase Most Popular Items 

If you are selling a large number of products, this can work as a great way to showcase and promote your top sellers. On a page without any product information, a featured review at the top will do the trick.

Other Tips

There are more ways to use customer reviews to your advantage. Here are a few examples: 

  • Not every review you feature on your website is an unbiased review; some may be written by customers who want to promote their products or services.
  • By reading customer reviews on Amazon, you can get a better understanding of a product or service’s quality and authenticity.
  • By reading customer reviews on other sites, you can get a better understanding of a product or service’s quality and authenticity.
  • By knowing what customers prefer, you will be able to formulate solutions that your product/s are currently facing.

Summing Up

Online reviews are a great way to give customers a more realistic view of a product or service you offer. You can also use them as a marketing tool to promote your business. And with online review sites’ growing number of customer reviews, you have plenty of room to grow.

Customer reviews are also a great tool to promote your products and services. Using the right ones, though, can be tricky. You need to know how to use customer reviews to get the most out of them.

However, as a business owner, you should remember that online review marketing is not the only way. Don’t just rely on online reviews to help you sell more. Explore other strategies like having other promotional programs or events.

Articles You Might Want To Read:

Which Online Reviews Are Most Helpful?

How to Make Sure an Online Store is Legitimate?

Online Review Advantages and Disadvantages: What to Expect