The internet is filled with statistics and data, both useful and useless. With so much information out there, the challenge for businesses and other organizations is figuring out what’s relevant to their needs. Even as technology continues to advance, online content offers a wealth of information that helps businesses grow and thrive. 

Websites like Google and social media platforms like Facebook continue to expand as more users adopt them as their primary sources for news, information, and entertainment. This has been further accelerated by mobile devices. As a result, websites such as Yelp have grown in popularity because people can check business ratings from anywhere. 

Users today have countless options when it comes to researching businesses before visiting them in person or making an online purchase from them. Any business needs to understand what these statistics mean and how they can be used to expand your company’s reach beyond its local area.

What You Should Know About Online Reviews

online reviews do consumers use them

Online reviews are among the most important factors businesses have to consider today. After all, online reviews have become the primary way that customers share their experiences with products and services. This goes beyond just Reliable Reviews, Amazon, Yelp, and other online retailers. 

Every business needs to have a strategy for responding to online reviews. While online reviews will never replace the importance of in-person customer experiences, they’ve become an extremely important component in the overall customer journey. 

Online reviews can affect everything from whether a customer chooses your business over a competitor’s to how much profit your company makes. This is why it’s so important for business owners to take online reviews seriously and respond to them appropriately.

Online Reviews Are Important To Consumers

Online reviews are important to consumers because they can help them make informed purchasing decisions. Consumers tend to do a lot of research before buying something, and online reviews are a great place to start. 

They allow people to see what others have to say about certain products or services they’re interested in. This can help people make sure they’re buying something that’s right for them. It can also help them avoid making uninformed decisions by seeing what others’ experiences have been. Online reviews can help consumers make more informed purchasing decisions in a variety of ways. 

For example, someone who’s interested in a new pair of running shoes might look for reviews about different brands. They might learn that a specific brand has been poorly-rated for comfort and fit. This could help that person avoid purchasing a pair of running shoes that aren’t ideal for them.


75% Of Consumers Trust Online Reviews

It’s not a surprise that consumers trust online reviews. After all, they’re coming from people who’ve either used a product or service or researched it thoroughly enough to write a review about it. Consumers also know that businesses are often biased in their reviews, leaving them to rely on consumers who’ve used their products or services for unbiased feedback. 

As a result, most consumers trust online reviews. However, some consumers do not trust online reviews. This is why it’s so important for businesses to respond appropriately to online reviews. By doing so, you can help customers feel more confident in your business and your products or services. 

You can also help consumers trust your reviews even more by making sure they’re honest and accurate.

90% Of Consumers Read Online Reviews Before Making A Purchasing Decision

Online reviews can help people make purchasing decisions in many different ways. However, many consumers use them to help them decide whether or not to buy a product or service at all. This means that many people aren’t even considering purchasing something until they’ve read at least a few reviews. 

This is why it’s so important to respond to your online reviews. By responding appropriately, you can help sway people who might otherwise decide not to purchase from you. If a handful of people have left less-than-positive reviews, you have the chance to make things right.

52% Of Consumers Will Not Continue To Do Business With A Company After a Bad Service Experience

Bad customer service experiences can have serious consequences for businesses. 52% of customers will not continue to do business with a company after a negative experience. While that may seem like an extreme response, it’s important to remember that customers base their purchasing decisions on more than just price. 

Businesses don’t just lose a sale because of price alone. If a customer has a bad experience and writes an online review about it, they’ll likely tell their friends and family about it. You’ll lose repeat customers as well as future sales because of it. In many cases, there are things you can do to make amends with a customer. 

By taking appropriate action, you can earn the opportunity to change their mind and win them back as a customer.

90% Of Online Reviews Are Positive

While there are plenty of opportunities for customers to post negative reviews, the majority choose to write positively. 90% of all online reviews are positive. 

This is great news for business owners who don’t have any negative reviews because it means they’re doing a good job. If you’re one of the 10% of businesses with negative reviews, you might want to look into what’s going wrong.

Online Reviews Increase By 70% Compared To Last Year

It’s no secret that online reviews are becoming an increasingly important part of the shopping experience. A large percentage of consumers say online reviews are influential in their purchase decisions. 

The good news for businesses is that online reviews are expected to grow even more this year. Research predicts that online reviews will increase by 70% compared to last year. The bad news is that businesses that don’t have a review strategy in place could fall behind.

Average Online Review Is 190 Words Long

While there are no specific rules for writing reviews, you’ll want to make sure you’re hitting the right tone. Consumers want to know whether or not a product or service is worth their money, but they also want to know what to expect. The majority of online reviews are an average of 190 words long. There’s no set rule for how long you should write your review, but shorter isn’t always better. When writing reviews, you want to give readers all the information they need to make an informed decision.

$2.3 Trillion Is The Economic Value Of Online Reviews

Online reviews are a big deal, but how much is that worth to businesses? According to a study conducted by BrightReview, online reviews are worth more than $2.3 trillion. That’s a lot of money. The study also found that consumers trust online reviews as much as they trust personal recommendations. Reviews are an excellent way to build trust with customers and increase sales.


Knowing these statistics may give you insights into what more can online reviews give to your business. These statistics may open up new plans for your business or new marketing strategies. However, take note that these may not apply sometimes.

While the statistics show the behavior of the customers in general, business owners should mind that every customer has a unique combination of preferences. Statistics may not always apply and you should find the right formula for your business strategy.

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Trusting Reviews: Legitimacy Of Online Reviews

The Different Types Of Online Reviews You Should Be Aware Of

Using Online Store Reviews To Build Customer Relationships