Online reviews are important for businesses. They provide an easy way for customers to share their opinions and experiences with others.

They can also help to build trust and credibility. According to a recent study, nearly 80% of consumers say that online reviews are important when making a purchase decision.

The study also found that online reviews are even more important for certain types of products and services. For example, 92% of consumers say that online reviews are important when choosing a hotel.

And 82% say they are important when choosing a restaurant. This shows that online reviews can have a big impact on businesses.

Therefore, it is important for businesses to monitor their online reviews and make sure they are getting positive feedback from online users.

online reviews statistics

Key Review Statistics

-Key statistics about online reviews include:

-61% of consumers say they are more likely to buy from a business that has positive online reviews

-80% of consumers have read online reviews before making a purchase

-68% of consumers trust online reviews as much as personal recommendations

-57% of consumers say that negative online reviews make them less likely to use a local business

-Source: BrightLocal “Consumer Review Survey” (2015)

The Authenticity Of Online Reviews

Can we trust companies after comparing them to others in e-commerce or on the internet? Obviously, this will depend.

According to previous figures, more reviews that receive perfect ratings can cause more than good consequences. Aside from the above, eCommerce sites are recommended not to manipulate reviews.

Those include a ban on negative comments. According to statistics on the Internet, this practice could seriously affect business sales.

About 61% of consumers have said they don’t want to buy a brand that engages on the basis of reviews (Trustpilot, 2020).

Consumers Should Consult Reviews Online Before Making A Purchase

This statistic helps explain why a review is important during a consumer purchase journey.

Approximately 90% of Americans read customer reviews on websites and products before they buy products (Trustpilot 2020).

Not only does the review indicate that reviews form integral aspects of consumer buying processes but also indicates a high degree of trust the buyer has in fellow consumers’ opinions.

There appears to be no big difference in review usage among females. Almost half – of the women read the book more than the other half.

The underlying influence on the evaluation appears to increase when the reviews are imperfect or poorly written compared with the average.

Customers Expect Businesses To Respond Quickly To Their Reviews

Online review statistics have shown that consumers heavily rely upon online reviews in deciding which product to buy or which business to partner with.

However, shoppers do not simply post online comments to other consumers. Statistics suggest many are doing so to make an application and hope to get an answer from their company.

online reviews statistics

Online Reviews Statistics And Facts For 2022

These latest online review statistics show that the trend for reading and trusting online reviews is only set to continue. Here are some of the most important facts and figures:

-In 2022, it is estimated that 467 million people will be reading online reviews

-It is also estimated that 78% of people will trust online reviews as much as personal recommendations

-The number of people writing online reviews is also set to increase, with it estimated that there will be nearly 120 million reviewers in 2022

-Local businesses are still heavily reliant on online reviews, with 97% of consumers reading them before making a purchase

-The average person reads around 10 reviews before trusting a business

-The most trusted review platforms are Google, Facebook, and Yelp

-The majority of people (70%) say that positive reviews make them more likely to use a local business

-Negative reviews can also be useful, with 67% of people saying that they help them avoid bad businesses

-Finally, 88% of people say that they are more likely to use a business if it has positive reviews.

As you can see, online reviews are still incredibly important, and they are only set to become more so in the next few years.

If you own a business, it’s essential that you make sure that you are actively encouraging your customers to leave reviews, and that you are responding to both positive and negative feedback.

The Importance Of Online Reviews

The importance of online reviews has been well-documented. Not only do they play a role in helping potential customers decide whether or not to use a particular business, but they can also impact search engine rankings, click-through rates, and conversion rates.

In addition, online reviews can help businesses to build trust and credibility, and they can be used as a form of social proof. With that in mind, let’s take a more detailed look at each of these benefits.

Online Reviews Can Help You To Rank Higher In Search Engines

One of the most important benefits of online reviews is that they can help your business to rank higher in search engines.

This is because Google takes into account the number and quality of reviews when it is determining where to rank websites in its search results.

Finally, online reviews can also lead to more conversions. This is because they provide social proof that other people have used and been happy with your products or services.

When potential customers see that others have had a positive experience with your business, they are more likely to convert into paying customers themselves.

Encourage Reviews From Satisfied Customers

The best way to encourage reviews is simply to ask satisfied customers to leave one. You can do this in person, over the phone, or through email.

It’s important to make it as easy as possible for customers to leave reviews, so make sure that you provide them with a link to your listing on the relevant review site.

You could also include instructions on how to leave a review, such as by rating your business on a scale of 1-5 or writing a brief description of their experience.

Incentives can also be used to encourage customers to leave reviews. For example, you could offer them a discount on their next purchase, or enter them into a prize draw.

Just make sure that you don’t offer anything that could be seen as an inducement to leave a positive review.

Respond To All Reviews, Positive And Negative

It’s important to respond to all reviews, both positive and negative. Thank customers for their positive feedback, and apologize to those who have had a bad experience.

When responding to negative reviews, always stay professional and calm. Avoid getting into an argument with the customer, and try to resolve the issue offline if possible.

Online reviews are an essential part of doing business in the modern world.

By encouraging customers to leave reviews and responding to both positive and negative feedback, you can improve your search engine rankings, click-through rates, conversion rates, and overall levels of trust and credibility.

What Factors Impact Reviews?

There are a number of factors that can impact the reviews that your business receives.

For example, if you offer a great product or service, then your customers are more likely to leave positive reviews.

On the other hand, if you have poor customer service or your products are not up to scratch, then this is likely to lead to negative reviews.

It’s also worth noting that the timing of reviews can impact their overall effectiveness. For example, if you receive a lot of positive reviews shortly after launching a new product, then this can help to generate interest and excitement about your product.

On the other hand, if you receive a lot of negative reviews in a short period of time, this can be off-putting for potential customers and damage your reputation.

Finally, it’s worth bearing in mind that some review sites are more popular than others.

For example, Google Reviews is one of the most popular review sites, so if you can encourage your customers to leave reviews on this site, it can be very beneficial for your business.

Other popular review sites include Yelp, TripAdvisor, and Amazon.

How To Encourage Customers To Leave Reviews?

There are a number of different ways that you can encourage customers to leave reviews.

You could also include information about your review pages on your website, or on any printed materials that you use such as business cards or flyers.


Online ratings and reviews are essential for businesses in the modern world. Online reviews impact search engine rankings, click-through rates, conversion rates, and overall levels of trust and credibility.

Businesses should encourage customers to leave reviews and should respond to both positive and negative reviews.

Incentives can be used to encourage customers to leave reviews, but businesses should avoid offering anything that could be seen as an inducement to leave a positive review.


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