The digital world is changing at a rapid pace, and with that comes changes in the online marketing landscape. In recent years, more and more companies have turned to online platforms to reach an ever-increasing audience. Instead of advertising their products directly to consumers, they can now advertise these products through online review websites. 

These services operate similarly to regular search engines by indexing websites and creating a list of search results for users. Users then use these search engines to find information about particular topics or businesses. Online marketing through review sites is becoming increasingly popular as it provides many benefits to businesses of all sizes – big or small, established or start-up. 

In this article, we’ll explain what is an online review platform and why are they important for your business, as well as tips on how you can find the right one for your company.

What is an Online Review Platform?

An online review platform aggregates information from people’s experiences with products. Users are encouraged to leave reviews on other people’s products and share their experiences with other potential customers. Users can also leave reviews on a variety of other topics, such as restaurants, airlines, hotels, and more. 

Each online review website has its content, so your business needs to find an online review platform that is appropriate for your products. Many online review platforms are user-generated content websites, which means that the reviews on these websites are user-submitted content. 

Brands can submit product reviews to be featured on these websites, but the vast majority of the product reviews are pulled from third-party websites.

The Good and Bad

Advantages of Online Review Platforms

There are many reasons why businesses and individuals choose to advertise their products and/or services on online review platforms. Some of the most common reasons are as follows: 

Build Trust With Customers

As mentioned above, one of the most important reasons why businesses choose to advertise on review websites is to build trust with their customers. Consumers are often hesitant to buy products or services from new brands, but they are much more likely to trust brands with many reviews. 

They are also more likely to believe a brand with many reviews is a better option than a brand with few or no reviews.

Find New Customers

If a particular product or service has been well-reviewed by existing customers, then you can also use these reviews to find new customers. For example, a restaurant known for its delicious cuisine might want to advertise on a website that aggregates restaurant reviews so that people can find out what other people thought about their food.

Boost Google Rankings

Google Search Console is an online tool commonly used by digital marketers to view their website’s Google Search Engine Rank (SERP) position. AdWords is an advertising platform owned by Google where businesses can bid for top ranking on Google’s search engine. To boost one’s AdWords rank, one can choose to advertise on relevant AdWords ads that appear below other keywords in Google’s search engine.

Disadvantages of Online Review Platforms

While there are many advantages of advertising on review websites, there are also a few disadvantages associated with this type of online marketing. Some of them are listed below: 

Survey and Review Quality

The quality of both survey responses and review content varies significantly across different review platforms. Some websites only allow guest reviews, while others allow both surveyed and guest reviews. The quality of guest reviews can vary significantly, depending on the expertise of the person writing the review. Many survey websites also allow you to cheat or lie to get more stars (i.e., 5-star reviews). 


It’s important to note that most review sites charge a fee (between 10-30%) for each sale you make through their platform. This means that if you want to make money through this type of online marketing, you’ll have to convert a decent amount of visitors to your website into customers.

Why Are Online Review Platforms Important?

The rise of online review platforms means that consumers are more informed about products and services than ever before. While there are many good reasons to incorporate online reviews into your marketing strategy, there are three that are particularly important for businesses. 

First, online reviews are an effective way for companies to establish their brand. A company’s name is often at the top of the list when someone Googles a product or service, so it’s important to make sure that your brand name is being represented as positively as possible. Second, online reviews are an effective way for a business to build its customer base. Any business with a product or service can find a way to incorporate customer reviews into its marketing strategy. 

However, it is important to note that a positive review is not the same as a sale. A large percentage of customer reviews are fake, or at least they aren’t being taken seriously.

How to Find the Best Online Review Platform for Your Business

Before you can choose the right online review platform for your company, there are a few things that you need to think about. Here are a few tips to help you with this process. Pick a platform that is

Relevant to Your business.

The next step is to decide what industry your business is in, as well as what type of products you are selling. Once you do this, you can begin to narrow down the industries or products on which you would like your business to be featured. 

You may also want to consider using a keyword-driven platform, as these platforms will help you determine what keywords your business should be focusing on when using online review platforms. Once you’ve chosen which industries or products you would like to focus on, you can start by choosing which platforms you would like to begin using for your online marketing. 

You may want to start by choosing a few platforms with which you are most comfortable, then expanding your marketing efforts as your business grows.

Accepting Certain Products.

The next step is to choose which platform you would like to begin using. This will likely be determined by which platforms you have the best chance of being featured on, as well as which platforms have the largest number of reviews on products you would like your business to be featured on. 

Once you’ve decided which platform you would like to begin using, it’s time to choose which products you would like to begin promoting on that platform. This will likely be determined by which products have the highest number of reviews on that platform. 

You may also want to consider choosing a platform that is not just based on the number of reviews but also based on the quality of those reviews.

Having a Large Number of Reviews.

Once you’ve chosen which platforms you would like to begin using and which products you would like to begin promoting, it’s time to choose which platform has the largest number of reviews on the products you would like to be featured on that platform. 

This will likely be determined by which platforms have the largest number of reviews on your chosen products. Once you’ve chosen which platform has the largest number of reviews on your chosen products, it’s time to begin promoting those products on that platform. 

This will likely be done through guest posts or through creating your post. It’s best to start posting frequently on your chosen platform and try to keep your posts as short and to the point as possible.

Easy to Navigate

The last tip on how to find the right online review platform is to make sure it is easy to navigate. This will likely be determined by which platforms are the most user-friendly for consumers and businesses, as well as which platforms have the best design. 

You may also want to make sure the platform is mobile-friendly, as this will make it easier for consumers to navigate the website. Once you’ve picked the right platform, it’s time to begin posting on it frequently, and try to keep your posts as short as possible.

Reliable Reviews

writing reviews on the internet with 5-star ratings, reputation management concept

Business Owners may also engage using reliable reviews. It is a Software as a Service (SaaS) based solution that constantly adds and enhances features to grow with the internet and the industry. Small businesses, multi-location, and enterprises will find the right combination of features to drive your business up.

It is a robust resolution to cultivate and manage your customer feedback and online reviews. With dozens of options, and customizations, to satisfy your customer experience goals. Some of the options are:

  • Generating Review & Feedback
  • Reputation & Review Monitoring
  • Marketing & SEO


Online review platforms are a great way for marketers to reach new customers. Finding the right platform for your products can be difficult, though, so it’s important to consider these tips when finding an online review platform. Before signing up for any platforms, decide what industries and types of products your company sells. 

This will help you choose the right platform for your business. After you’ve picked a platform, understand how to navigate the site and use the platform effectively. Ultimately, the best online review platforms are the ones that are easy for your business to navigate and that have a large number of credible reviews.

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The Rise of Online Reviews and the Lawsuits That Come With Them