The internet has changed the way businesses operate, expand their reach, and how customers interact with them. Customers now look for information about products and services online before making a purchase or taking any action. While it is beneficial for your business as well, getting negative reviews can be a huge setback for new startups as well as established businesses.
It’s not enough to offer great products or services, you need to focus on providing an excellent experience to your customers so they won’t hesitate in coming back to you again and referring your business to others. With the right review company, your business will benefit tremendously by having a positive impact on the number of visitors coming to your website, the conversion rate of these visitors into customers, and reviews that reflect positively on your brand. Here are some useful tips when choosing the best review services for your business.
Who Are The Review Companies?
Many online review companies offer services to help you get more reviews and manage your online reputation. These companies can help you get verified customer reviews for your business on your website, on Google, Yelp, Facebook, BBB, and other online review sites.
Some of the most popular online review companies are TREND, Reputation.com, GetFiveStars, BazaarVoice, YELP, Trustpilot, etc. When choosing the best review company for your business, look for one that has experience in your sector and your geographic area. Even though there is some regulation in place regarding the activities of these review companies, it’s a good practice to do your research and find the ones with the best reputation.
You can read reviews of different companies to learn more about the services they provide and their customer support. You can also talk to some of your peers or industry experts to get recommendations.
Why do you need an online review company for your business?
Online reviews are important for your business and customers enjoy sharing their opinion about products and services. Many customers would love to leave a positive review for your business, but just don’t know how to go about it. A review company will help you with managing these reviews efficiently so you can focus on delivering a great customer experience.
A positive online review can be the difference between new visitors clicking on your website link or clicking on the link of a competitor instead. You need a trustworthy way of getting more reviews on your business website and other websites so you can increase your sales, conversions, and the number of returning customers. Reviews are also search engine optimization (SEO) friendly and will help you rank higher on Google, Bing, and other search engines.
How To Select The Best Review Company?
Here are some factors you can use to select the best review company for your business.
The Reputation Of The Review Company
You should be able to trust the review company to do the job right. You should look into the reputation of different review companies and see what others have to say about them.
Services Provided
Different review companies offer a variety of services such as text-based reviews, video reviews, and image reviews. You can also find services that help you create your review program and manage your online reputation. You should pick a review company that offers the services you need.
Customer support
You want a review company with a good reputation for customer support. You don’t want to be stuck without answers if you have a question about your account or the services being provided.
Look For Reputation Management Services
Some review companies offer reputation management services that help you get rid of fake reviews, respond to negative reviews, and solicit positive reviews from your existing customers. You can get rid of fake reviews by flagging them on the review sites. With reputation management services, you can respond to negative reviews and get positive reviews by reaching out to customers to ask them to leave a review. This is especially beneficial for eCommerce businesses that have had a lot of sales but no reviews.
Most review companies will help you solicit reviews from your customers. The best time to get positive reviews is when the customer is happy with the product or service they have received. You can use a variety of different methods such as email, social media, or telephone to ask for reviews. You can also give customers a link to your review site or a specific page on your website where they can leave a review.
Look For False Reviews
All review companies will claim that they don’t provide fake reviews for your business. But how do you know if they don’t? It’s important to do a background check on the company to ensure they provide authentic reviews.
You can check the company’s website and social media channels to see if they have a disclaimer about avoiding false reviews. If they don’t, you can check with their previous customers and see if they have received any complaints about false reviews. You can also check review sites such as BBB and Yelp to see if the company has received any complaints. If they have, you can look at the reviews to find out if there are any clues about false reviews.
Ask For Video Reviews
A lot of customers have started leaving written reviews on different review sites. But many prefer to leave video reviews instead. You can ask your customers to leave video reviews instead of written reviews.
Video reviews are great as they allow customers to provide more details about their experience. The video reviews can be posted on your website as well as on the review sites. You can ask for video reviews on your website, through your email marketing campaigns, or social media posts. You can also reach out to your customers via telephone to ask for video reviews.
Define Your Business Objectives
Before you start looking for the best review company for your business, you need to understand your business objectives and how the review company will help you achieve your goals. Your business objectives can be related to getting more traffic to your website, increasing sales, getting more positive brand awareness, or decreasing the cost of customer acquisition.
Once you know what your objectives are, you can look for the review company that can help you achieve your goals. For example, if your business objectives are to increase sales and decrease the cost of customer acquisition, you can look for a review company that provides review incentives and discounts. These types of review companies are beneficial as they encourage customers to leave positive reviews in exchange for a discount.
Enumerate Your Requirements
Once you know the type of review company that can meet your business objectives, it’s time to enumerate your requirements. You should have an idea of the number of reviews you want to receive and the type of customers who will leave reviews. You can also specify the geographic area where you want positive reviews to be published or you can ask for reviews in specific industry directories. You should also specify the languages in which you want the reviews to be written.
You can specify the content of the reviews such as length, tone, and the type of language used. You can also mention any restrictions that you have regarding reviews for your business such as no derogatory comments, no negative comments about your competitors, or no comments that can be considered inflammatory.
Check For Transparency and Commitment from Vendors
It’s important to check the transparency and commitment of different review companies before you select a vendor. Some review companies will provide high-quality reviews while others will provide low-quality reviews that can harm your business. Some review companies will provide high-quality reviews but will charge a hefty price that won’t be worth the expense for your business. You can check the transparency and commitment of different review companies by looking at the following factors:
- How do they get reviews?
- Do they offer incentives to customers to leave reviews or do they incentivize employees to write reviews?
- How do they get reviews from your existing customers?
- Are they only getting reviews from new customers or do they have an existing customer base?
- Where do they publish reviews?
- Do they publish reviews on your website, Google, Yelp, and other review sites?
- Are the reviews published on the review sites you want them to be on?
- How are they managing your account?
- Do they manage your account professionally or do they make false promises and then forget about your account?
- Do they respond to your emails promptly?
Final Thoughts
The internet has changed the way businesses operate, expand their reach, and how customers interact with them. Customers now look for information about products and services online before making a purchase or taking any action. While it is beneficial for your business as well, getting negative reviews can be a huge setback for new startups as well as established businesses.
With the right review company, your business will benefit tremendously by having a positive impact on the number of visitors coming to your website, the conversion rate of these visitors into customers, and reviews that reflect positively on your brand. When you are choosing the best review services for your business, make sure that they have a proven track record and can help you reach your business objectives.
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