Online reviews are one of the most powerful tools you have as an e-commerce business. With a great online shop, customers will be more likely to buy from your store again. But getting those coveted customer reviews can be tricky. Especially if you’re just starting. Here are some best practices on how to attract customers with online shop reviews so they leave positive feedback and return again and again.

What Do Online Shop Reviews Accomplish?

Online reviews are one of the most valuable marketing tools you have at your disposal. They can play a huge role in helping you get new customers and grow your business for years to come. Research shows that each new review can increase sales by nearly 20%. Getting those positive online reviews can be incredibly important. They can help you build your brand while also letting your current customers know how great your product or service is. 

But why should you care so much about reviews? Well, there are a variety of reasons. Here are just a few. 

Increased Sales

When you receive a positive review, you’re essentially getting a business referral. That’s huge. It means that your company is now in the hands of someone likely to buy from you again. They now have the confidence that their needs can be met. It’s a great way to get more sales from existing customers and build your following. And studies show that it can also help grow your brand recognition. So not only are you getting new customers, but you’re also expanding your online presence by increasing brand awareness.

Increased Trust

With online reviews, customers are more likely to trust you. They’ve seen firsthand how you handle your business and products. They’ve gotten to know you and your brand. This makes them feel more connected to you and your business. This trust will grow over time and you can use it as a foundation to build deeper relationships with your customers. And when they trust you, they are likely to buy from you again and recommend you to their friends.

Generate Leads

Reviews can also be a great way to attract potential leads. You can use them to let people know what you offer and have them research your products. Customers who leave reviews are also likely to spend more time inside your store. And with online shopping, the more time you spend on a product, the more you are likely to buy it. 

A nice online review can often be a powerful sales generator. It can also be used in a lead generation strategy. When you get reviews from current customers, you can ask them for their contact information. This is a great way to build your list and increase your chances of sales.

Find New Partners

Online reviews are also a great way to find new partners. You can use them to target your ideal customer. When you receive a review from your partner, you can contact them and offer them a discount on their next purchase. This is a great way to build your network and create a referral program. Partnering with your current customers can help you create new business relationships.


In addition to their inherent value, reviews are also a form of visibility. Once you get a review, you’ve officially made it on Google. This is a great way to get your business in front of new customers and expand your online presence. Google is the most trusted search engine in the world. If someone is using Google to find your products, you’ve got a chance to turn them into a customer.

Tips to Attract Customers with Online Shop Reviews

Use Visual Marketing To Grab Attention

Many online shops will give a wide variety of products for review. That’s one of the best ways to get attention. But you have to grab the customer’s attention to get them to leave a review. That’s why you need to make your images pop. You can do this by using visual marketing strategies to attract attention. This can range from using high-quality images to adding a catchy headline. 

One of the best ways to attract attention is to include product visuals in your reviews. This is especially important if you sell physical products. You want to make sure your customers are getting the full experience when they are reading your reviews. For example, you can add screenshots or images of the products you sell. This means your customers will be able to get a better idea of what they are getting when they read your reviews. It’s also a great way to add extra value and make your reviews more fun for your readers! 

Another way to attract attention is by creating custom images for your shop. You can use these to attract attention, like in your header or footer. You can also create images that represent your brand or your business in a new way.

Use Video To Share Your Story And Build Trust

When it comes to getting reviews, there’s no better way than video. It grabs attention, gives context to your products, and easily allows you to include images and other content. This is especially helpful if you don’t have a lot of experience creating videos. 

Video marketing is quickly becoming one of the most effective methods for businesses of all sizes to attract new customers.  It’s been said that videos are “twice as persuasive as other digital formats”. Why? Because it’s the most engaging type of content. It allows you to tell your story, explain your products, and build trust with your customers at the same time. This is especially helpful for online shops that don’t have a lot of customers. 

Whether you’re sharing your story about what makes your brand different, or how your products work and benefit people, video reviews are a great way to attract attention and build trust.

Provide Great Returns/ Warranty Information

Another best practice when it comes to getting reviews is to include the great return and warranty policies. This is especially important if your products are physical and include a return or warranty period. You want to make sure your customers know their return or warranty period is covered. This is especially important if your products are physical, like a vacuum cleaner, or if they are digital, like an e-book. 

A lot of customers aren’t aware that they aren’t covered if they buy offline or through another seller. You also want to make sure your policies are clearly stated. You should also make this information easily accessible so it doesn’t get buried in a long list of terms and conditions. You can also share your return and warranty policies on your packaging or in your product description.

Include Customer Reviews In Your Marketing

Another great way to get reviews is to include customer reviews in your marketing. This means you should keep your eyes peeled for customer reviews and repost them. There are a ton of online review sites that allow you to repost reviews. These sites are a huge help for e-commerce businesses because you can repost positive reviews to give a boost to your Google reviews. You can also use these sites to repost negative reviews so customers know what to expect. 

You can use these reviews to address concerns customers may have, like product quality issues or shoddy shipping. Reposting reviews is a great way to attract attention and increase the likelihood of customers staying loyal to your brand. It’s a great way to boost your online store rating and increase your overall SEO-friendly reputation.

Final Thoughts

As you can see, getting great online reviews is one of the best ways to attract new customers and boost your sales. This is especially important if you’re just starting. These are a few best practices that can help you get the attention of your current customers and new customers.