The importance of having trustworthy online reviews or testimonials cannot be understated. In today's day and age, potential customers are increasingly likely to do their research on a company or product before making a purchase. This means that they will often turn to online customer reviews or testimonials in order [...]
When you own a small business, staying updated can be difficult. There’s no time to read newspaper articles, much less blog and tweet about them. Fortunately, there are other businesses with whom you can share information. If your company qualifies as a B2B entity that is—that is if you sell [...]
The Internet has drastically changed the way people shop. No longer do shoppers need to rely on brick-and-mortar stores to make their purchase decisions. Instead, they can go online and read reviews from other customers before making a decision. According to a recent study, nearly 90% of consumers said that [...]
Searching for top online review blogs is a crucial part of your content strategy. Reviews are the most trusted form of content by users. A blog with high-quality content and active site visitors is the best place to build trust in your brand as an authoritative source of information. People [...]
Online reviews have become an essential part of the consumer experience in just about any industry. With businesses now able to find new customers online as well as sell directly to their existing ones, it’s no surprise that almost every business has an online presence. Online reviews are essential for [...]
Newer generations are born digital. Millennials and Gen Zers are the first Internet-savvy generation. They do not need to see something or read about it — they just Google it, check it on social media, or find it on their app. These younger generations are also more distrustful of businesses [...]
As a business owner, one of the best ways to ensure success is to make sure that your customers are happy. And in today's digital age, one of the best ways to find out if your customers are happy is to read online reviews. Not all online customer reviews are [...]
A positive review is one of the best ways for businesses to reach new customers, drive loyalty and boost sales. According to research by BEND, users trust online reviews as a source of information when making purchases. 90% of adults check digital reviews before buying a product or service. A [...]
Online reviews are a double-edged sword for businesses. Although they can be beneficial, they can also be detrimental if not handled properly. When it comes to online reviews, people tend to have strong feelings about them. If a business is not transparent about how they are being reviewed and how [...]
