When you own a small business, staying updated can be difficult. There’s no time to read newspaper articles, much less blog and tweet about them. Fortunately, there are other businesses with whom you can share information. If your company qualifies as a B2B entity that is—that is if you sell [...]
The Internet has drastically changed the way people shop. No longer do shoppers need to rely on brick-and-mortar stores to make their purchase decisions. Instead, they can go online and read reviews from other customers before making a decision. According to a recent study, nearly 90% of consumers said that [...]
Online customer reviews are a great way for businesses to get feedback about their services and get new customers. A survey by market research company YouGov in February 2018 revealed that the number of consumers who trust online reviews as much as personal recommendations from friends has grown from 33% [...]
The hospitality industry is a very personal one. The experience that someone has when visiting your establishment directly affects whether or not they will return in the future. This is why it’s so important to have a strong reputation from day one when opening your new business. Allowing guests to [...]
Searching for top online review blogs is a crucial part of your content strategy. Reviews are the most trusted form of content by users. A blog with high-quality content and active site visitors is the best place to build trust in your brand as an authoritative source of information. People [...]
Today’s consumers are so immersed in the ever-evolving digital world that they expect all businesses, big or small, to offer them an online presence. If you run a business and aren’t already offering your clients and customers the convenience of being able to check you out anytime, anywhere, there’s something [...]
New research shows the majority of consumers now trust online reviews as much as personal recommendations. Reviews are now more influential than ever before. This means businesses must take steps to ensure that their reviews are all real, and not fabricated by competitors or trolls. In this article, we’ll discuss [...]
Online reviews have become an essential part of the consumer experience in just about any industry. With businesses now able to find new customers online as well as sell directly to their existing ones, it’s no surprise that almost every business has an online presence. Online reviews are essential for [...]
Newer generations are born digital. Millennials and Gen Zers are the first Internet-savvy generation. They do not need to see something or read about it — they just Google it, check it on social media, or find it on their app. These younger generations are also more distrustful of businesses [...]
