The world of digital marketing is growing at an exponential rate and the number of online platforms is increasing by the day. This has led to a situation where businesses are operating on multiple digital channels to reach their target audience. Online reviews are among the most critical inputs for [...]
The importance of online reviews has grown exponentially in recent years. According to research, the number of consumers trusting online reviews with their purchasing decisions has increased by more than 50% in the last three years. Creating a presence on review sites is an essential part of SEO and marketing [...]
Online restaurant reviews are a double-edged sword. On the one hand, they offer an unprecedented opportunity for prospective guests to read unfiltered accounts of your business before visiting it. On the other hand, online reviews can make or break your business in ways that no other marketing can. As such, [...]
Sales are a challenging task for any business. It is hard to know when you have the right price, and as a result, many businesses struggle with it. You need to find new customers, keep the old ones or even convince them to come back again. A common way to [...]
When you open your business to the public, you have to deal with criticism and feedback. People will not hesitate to give their honest opinion about your business; the good and the bad ones. With so much content online, a single review can influence your reputation as well as your [...]
If you are reading this, it is probably because you have an online business and you are looking to get more customers. This article is not intended as a comprehensive guide on how to succeed in your online marketing endeavors; rather, it is a quick-start resource that will get you [...]
When it comes to marketing your business, it’s important to keep your finger on the pulse of what’s working and what’s not. You see, depending on where you are in your business development process, you might be starting from scratch, or you might already be halfway there. Feedback and reviews [...]
Online reviews are one of the most powerful tools you have as an e-commerce business. With a great online shop, customers will be more likely to buy from your store again. But getting those coveted customer reviews can be tricky. Especially if you’re just starting. Here are some best practices [...]
