The online review landscape is a fragmented one. Review sites, both general and niche, have mushroomed in recent years. There are now so many of them that it’s getting increasingly challenging for businesses to stand out. To stand out, some businesses may be tempted to give themselves positive reviews. After [...]
Online reviews have become an essential part of most businesses. They are considered to be one of the most trustworthy methods for customers to determine whether a business is worth their time and money. In this digital age, we can’t ignore how influential online reviews are in influencing customers’ purchasing [...]
The world of digital marketing is growing at an exponential rate and the number of online platforms is increasing by the day. This has led to a situation where businesses are operating on multiple digital channels to reach their target audience. Online reviews are among the most critical inputs for [...]
You may be an avid online shopper, but that doesn’t mean all websites are safe. In fact, with so many sites offering deals on products at a moment’s notice, it can be difficult to determine which sites are trustworthy and which ones are not. If you’re shopping online, it’s important [...]
The importance of online reviews has grown exponentially in recent years. According to research, the number of consumers trusting online reviews with their purchasing decisions has increased by more than 50% in the last three years. Creating a presence on review sites is an essential part of SEO and marketing [...]
The concept of an online store is simple enough. You have an e-commerce site, right? Well, if you’re running a business, that’s where you should be focusing your efforts. If not, why not set up an online store to sell your products directly to your customers instead of having them [...]
Online restaurant reviews are a double-edged sword. On the one hand, they offer an unprecedented opportunity for prospective guests to read unfiltered accounts of your business before visiting it. On the other hand, online reviews can make or break your business in ways that no other marketing can. As such, [...]
When it comes to marketing your business, it’s important to keep your finger on the pulse of what’s working and what’s not. You see, depending on where you are in your business development process, you might be starting from scratch, or you might already be halfway there. Feedback and reviews [...]
Online reviews are one of the most powerful tools you have as an e-commerce business. With a great online shop, customers will be more likely to buy from your store again. But getting those coveted customer reviews can be tricky. Especially if you’re just starting. Here are some best practices [...]
