Online reviews have become so popular that many brands and businesses now actively seek out online reviewers to get their products and services reviewed. They do this because online reviews are by far the most influential metric when it comes to showing potential customers what a brand is like. It’s [...]
Online reviews are user-generated pieces of content that provide feedback about a product. They can be found on websites, apps, and social media platforms. Online reviews can be positive or negative reviews, and they can be written by customers or people who have never even used the product or service. [...]
The importance of having trustworthy online reviews or testimonials cannot be understated. In today's day and age, potential customers are increasingly likely to do their research on a company or product before making a purchase. This means that they will often turn to online customer reviews or testimonials in order [...]
When you own a small business, staying updated can be difficult. There’s no time to read newspaper articles, much less blog and tweet about them. Fortunately, there are other businesses with whom you can share information. If your company qualifies as a B2B entity that is—that is if you sell [...]
Online customer reviews are a great way for businesses to get feedback about their services and get new customers. A survey by market research company YouGov in February 2018 revealed that the number of consumers who trust online reviews as much as personal recommendations from friends has grown from 33% [...]
Today’s consumers are so immersed in the ever-evolving digital world that they expect all businesses, big or small, to offer them an online presence. If you run a business and aren’t already offering your clients and customers the convenience of being able to check you out anytime, anywhere, there’s something [...]
Online reviews are one of the fastest-growing marketing channels for businesses. They give customers a way to voice their opinions about a company and also provide an opportunity for businesses to gain testimonials from happy customers. However, these marketing opportunities come with some risks for businesses as well. With so [...]
Today’s consumers are armed with a wealth of information and social media tools that allow them to share their experiences on the most popular review sites. Online reviews can be an invaluable resource for businesses looking to build brand awareness, customer trust, and trustworthiness. While they can also cause a [...]
Online reviews have become an essential part of the consumer experience in just about any industry. With businesses now able to find new customers online as well as sell directly to their existing ones, it’s no surprise that almost every business has an online presence. Online reviews are essential for [...]
