For most of us, the Internet is first and foremost a source of information. We use it to find answers to our questions, find details about products we are interested in buying, and even learn about new places before visiting them. In this virtual world where everything is accessible with [...]
In today’s digital world, word of mouth is even more important than ever. And while traditional media reviews are great, they’re not enough to support your business and build loyalty among customers going forward. With that being said, restaurants with an online presence need to take advantage of online review [...]
Online reviews are one of the most important ways for businesses to stand out in today’s crowded marketplace. They can make or break a company in terms of its reputation, word-of-mouth, and sales. This article explores the value of online reviews, how customers use them to make buying decisions, how [...]
It is no secret that online reviews and search engine optimization go hand-in-hand. Good reviews can help improve your website's ranking in search engine results pages (SERPs), while bad reviews can hurt it. This is because search engines take into account the number and quality of online reviews when determining [...]
Anyone who has shopped online knows that reviews can make or break a company. Online reviews are becoming increasingly influential on consumers, with trust in reviews growing by 11 percent each year. According to Google, 80 percent of searchers today do research on a product before buying it. This means [...]
Did you know that there are more than 10 million user reviews on Amazon? Now you do! That’s right — users have been leaving their impressions about products and services for years, and now you can see what other customers think of a product or service by reading reviews. If [...]
If you own a small or midsized business, chances are you’ve come across the term ‘digital transformation’ rather frequently. The term itself signals that your business has shifted from a traditional one to a more tech-savvy one. What does this really mean? It means that instead of depending on customers [...]
Online reviews are one of the most powerful tools for a small business. They matter much more than you might think. Online reviews can have a huge impact on the success of your small business. They not only determine how well people perceive your business, but they also influence future [...]
Online reviews have become a staple of the web. From appliances to restaurants, everything has its way of allowing its user base to review it. The benefits of this are obvious: It helps drive business efficiency and protects businesses’ reputations. However, as with any online form of content, some downsides [...]
