The Stats Behind Online Reviews: What You Should Know

Today, more and more consumers are turning to online reviews when making a purchase decision. Research shows that as much as 80% of buying decisions are based on a person’s perception of products they haven’t even seen. To get the most out of your online marketing strategy, you need to [...]

Is It Worth The Time And Effort: The Pros And Cons of Online Reviews

Online reviews have become an essential part of most businesses. They are considered to be one of the most trustworthy methods for customers to determine whether a business is worth their time and money. In this digital age, we can’t ignore how influential online reviews are in influencing customers’ purchasing [...]

Are Online Reviews Fake

It's no secret that some businesses offer incentives for customers to write reviews, whether those reviews are positive or negative. In some cases, it's easy to spot a fake review. But in other cases, they can be more difficult to identify. Of course, not all businesses that offer incentives for [...]

How to Make Sure an Online Store is Legitimate?

The concept of an online store is simple enough. You have an e-commerce site, right? Well, if you’re running a business, that’s where you should be focusing your efforts. If not, why not set up an online store to sell your products directly to your customers instead of having them [...]

Points to Consider to Identify Fake Online Reviews

When you open your business to the public, you have to deal with criticism and feedback. People will not hesitate to give their honest opinion about your business; the good and the bad ones. With so much content online, a single review can influence your reputation as well as your [...]

The Different Types Of Online Reviews And How They Can Affect Your Business

Customers are the lifeblood of any business. The way they perceive your company can make or break you, especially in the age of online reviews. A positive review can attract new customers and strengthen loyalty among existing ones while a negative one can drive away potential clients and harm your [...]

Online Reviews: New Form of Marketing

Online reviews are a powerful tool that can either make or break your brand. Potential customers trust online reviews as much as personal recommendations from friends and family, so your business needs to do everything you can to encourage people to leave you favorable ratings on sites like Google and [...]

Fake Online Reviews: How To Spot, Prevent And Deal With Them

In the age of digital media, online reviews have become the ultimate authority for consumers when it comes to evaluating products and services. An overwhelmingly large number of shoppers now check online review sites before making a purchase.  However, with so much competition, businesses are not leaving any stone unturned [...]

Types of Online Reviews a Business Owner Should Know

The rapid growth of the e-commerce industry has made it possible for businesses to reach out to their target market in ways that were not possible before. The growth of the Internet has also made it easier than ever for customers to find, read, and respond to business reviews. Therefore, [...]

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