Why You Should Start Offering Product Reviews and How to Get Them

As an online retailer, you probably are well aware of the importance and value of product reviews. They can make or break a product and directly impact your sales success. But getting reviews as a business owner can be tricky. Reviews are often given freely by customers, which causes many [...]

5 Simple Steps to Improve Online Reviews in Your Marketing Strategy

The internet has allowed businesses to reach a global audience and level the playing field for small businesses that wouldn’t have had the same reach in previous decades.  However, because of this universal access, reviews are more important than ever. A positive review can boost your reputation and increase returns [...]

Do Consumers Really Use Reviews? Here’s What You Need to Know!

Millennials are the most digitally savvy generation, and they are the first to adopt new technology. This is why this generation is often referred to as digital natives. Millennials are using online platforms to research products before buying them.  The majority of millennials read online reviews before purchasing a product [...]

8 Key Benefits of Online Reviews for Your Business

Businesses of today are constantly on the lookout for ways to improve their operations. The constant drive toward innovation and improvement has led to a new wave of digital technologies that are revolutionizing how businesses operate today.  With the advent of the internet, e-commerce has become a pivotal marketing tool [...]

How to Use Online Review Sites To Your Advantage

An increasing number of potential customers are turning to online review sites as trusted sources when they are considering a new business or service. As a result, businesses are now having to take online review sites much more seriously than in the past. For some businesses, this is an alarming [...]

The Dangers of Online Reviews and How to Avoid Them

As the digital age continues to take over, consumers are becoming increasingly reliant on the Internet for information about businesses and the services they offer. This is especially true when it comes to making buying decisions and choosing where to spend their money.  This means that local businesses need to [...]

Online Reviews Importance in the Age of Competition

Today, we live in a world of businesses that are driven by an online presence. Whether you’re a small business or a major corporation, your customers expect you to have an online presence where they can find information about your business and leave reviews. The influence of online review sites [...]

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