An online review can make or break your business. As both customers and businesses increasingly turn to peer-based websites such as Google, TripAdvisor, and Yelp to find local businesses and services, the importance of online reviews has also increased. A study by Bright Local found that consumers trust online reviews [...]
Reviews and ratings are becoming more and more important as businesses grow online. Today, Google algorithms are penalizing companies that don’t provide reviews or user ratings on their websites. So if you want to stay in the game, you need to start rewarding users who leave great reviews and encourage [...]
In the world of digital marketing, online reviews are one of the most effective ways to attract new customers. An increasing number of businesses are advertising their products and services on review sites. This is because these platforms provide an opportunity to reach a broad audience while also positively influencing [...]
Everyone knows that the consumer is king these days. If a product doesn’t have any positive reviews, people will simply ignore it. This holds true for the medical community as well. At the end of the day, your success as a doctor depends on how much time you spend with [...]
Reviewing products online is a helpful way for customers to learn about new products and services and share their experiences with others. Reviews are written by customers, not brands, so the information is subjective. However, the insight gained from reviews can help brands make adjustments or changes to better suit [...]
It’s not hard to see why businesses are flocking to the online world to grow their customer base. Nearly every day, companies are creating new ways for people to interact with brands. Businesses that understand this and invest in creating a user-friendly experience will have a better chance of success [...]
Online reviews have become an integral part of the consumer-driven marketplace. They are accessible and digestible with a simple tap on a smartphone or PC. And because they are visible to everyone, they can be very influential in whether or not people choose to make purchases from a business. That’s [...]
Online reviews have become a key factor in consumers’ buying decisions. Research shows that 72% of shoppers find online reviews when researching a purchase, and nearly half (48%) say an ideal review is the most important piece of information before buying something new. With just a few clicks, customers can [...]
Online review sites are valuable for consumers when researching products and services. By reading reviews from other customers, you can understand what to expect from a business before you even step in the door. Not all online review sites are equal, though, so it's important to know which ones to [...]
