Small businesses are the lifeblood of any local economy. They are also the most prone to failure, with as many as nine out of 10 failing in the first five years. Today’s consumers are aware and connected—they can find information about your business almost instantly online and from a variety [...]
Consumers trust peer reviews more than anything else when they’re deciding whether or not to make a purchase. Having high-quality reviews and ratings is crucial for any business that wants to increase sales and grow its customer base. However, it can be difficult to maintain the right balance of quality [...]
The rise of social media has had a major impact on the words and phrases that Google users search. Today’s savvy internet users are no longer looking for information about local businesses from limited resources. Instead, they’re turning to online platforms like Google, Facebook, Reliable Reviews, and Yelp to read [...]
As more and more businesses shift to online sales, the importance of reputation management has grown. In response, many businesses have launched their company websites, complete with online sales and marketing pages. That might seem like enough; after all, who needs another website? But as we’ll see in this article, [...]
Online reviews are everything for every business. They affect the way potential customers see your brand and can even have an impact on your sales figures. This is because online store visitors are much more informed than they used to be, and they have many alternatives available to them on [...]
The digital world is changing at a rapid pace, and with that comes changes in the online marketing landscape. In recent years, more and more companies have turned to online platforms to reach an ever-increasing audience. Instead of advertising their products directly to consumers, they can now advertise these products [...]
When it comes to shopping online, it’s natural to be a little wary. After all, you can’t see the product in person or try it on before buying, which can make things feel a bit risky. That being said, there are so many great online shopping options that also offer [...]
The digital age has brought with it a new way of thinking about brands and their place in our lives. Thanks to the prevalence of social media, online reviews, and e-commerce, it’s now easier than ever for consumers to learn about and purchase new products. And while this has generally [...]
As digital word of mouth is gaining prominence with each passing day, businesses are taking various measures to ensure that the company’s services and products are spoken about positively online. With this in mind, online reviews have become a cornerstone in the reputation management process – and for good reason. [...]
