When it comes to improving your online review statistics, you have several options. You can try to increase your review count and remove negative reviews, or you can use positive reinforcement to increase the number of good reviews you get.
Improving your review count might be the quickest way to improve your review statistics, but it’s also the most challenging and risky. How do you go about increasing the number of positive reviews you receive? How do you make sure that your positive feedback is genuine? We’ve put together a list of the top 7 ways you can improve your online reviews statistics and increase the volume of good reviews you get. Keep reading to find out more!
1. Learn More About Your Audience
First things first, let’s establish whether or not your audience is the right audience for your review types. You need to know this in order to make an informed decision when choosing which types of reviews you want to post.
If your review types mainly revolve around a certain industry or brand, you should probably look into upgrading your website to include more product reviews. If you mainly write about services or products, you should consider changing your niche to include more general reviews.
2. Take Good Photos and Videos
If you want to increase your review count, good photos and videos are essential. You can’t just shoot and post a picture of your product, but you can also record a quick video review. Make sure to keep your camera at the right angle, and try to get as much information about your product as possible. If you don’t have a camera handy, get your friends to take pictures of things they sell and send them to you so you can put them in the right perspective.
3. Make Your Content Easy to Find
If your review types mainly revolve around a certain industry or brand, it’s highly likely that you have a limited number of review sources. While it’s always nice to have a few more reviews to boost your average rating, having a comprehensive search engine optimization strategy is essential in order to make your reviews as easy to find as possible. You can use tools like SEMRush or Google’s Keyword Planner to help you find the best possible keywords for your niche.
4. Be Clear in Your Communication
If your reviews are ambiguous or unclear, it’s going to be really hard for your readers to know if they should trust them or not. You want your reviews to be as clear as possible, so make sure to include your full name and address whenever you write a review. You also want to make sure that your reviews are easy to understand, so make sure to clearly communicate the following:
- How long does the product last
- Whether the product is worth the price
- Any discounts or freebies you’re including with the product
- Why do you like or dislike the product
- How do you rate the product
- Any other information you think would be helpful for your readers
5. Surprise with a Freebie
Don’t be afraid to gift-giving! You can always include a free gift with your next order or give a gift card for a certain amount of money. You can also give a free sample from your inventory, or offer to send a sample of your product to a friend. Keep in mind that your readers don’t have to pay for your products or services. They just have to check you out on amazon.
6. Follow Up And Show Appreciation
After you receive feedback from your readers, it’s important to take the time to thank them. This could be as simple as a quick note explaining why you like or dislike a certain product, as well as a picture of the receipt if you were given one. If you receive a lot of negative feedback, don’t just ignore it. Take the time to let the person know why their online review matters to you, and how they can help you improve.
7. Make It Easy To Leave Feedback And Find Its Location
If you receive a lot of feedback, it can be really difficult to know where to store it all. You might end up with a mountain of papers and mailing them to you is just not feasible for us all. If you receive feedback that you want to store somewhere, make it super easy for your readers to leave you feedback by either tagging you or putting your email in a public place. You can also make it so that your critics can leave you feedback anonymously, in which case you’ll still be able to thank them for their contribution, but won’t be able to see who they are.
The art of growing your online reviews is a delicate one. You need to be careful not to overdo it, or else you could end up with a negative feedback machine. The more positive reviews you get, the more traffic you are likely to receive, which can further increase your review count. But, don’t stop there. Keep up the good work, and you’ll see growth in no time!